Our blogs

1. 
   • data science
   • Customer Data Platform

   What Makes a Lead Sales-Ready? Lessons from a Smarter Scoring Model

   Bo Hendriks

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2. 
   • data science
   • Customer Data Platform

   Active Buying Centers: How to Find and Act on Group Buying Signals

   Jeroen Bouwmeester

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3. 
   • content management
   • Customer Data Platform

   Content That Clicks: Where Your CMS Meets Customer Data

   Maatje van Broeckhuysen

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4. 
   • datamarketing
   • Personalization

   From Data to Results: Why Activation Defines Success in Retail and E-commerce

   Michel Smits

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5. 
   • content management

   From Selection to Implementation: How to Choose the Best CMS for Your Business

   Mike Punte

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6. 
   • GDPR
   • datamarketing

   ISO 27001 Certification: A Trusted Standard for Your Business Protection

   Mark Driessen

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7. 
   • datamarketing
   • Customer Data Platform

   The 2025 CDP Market Shake-Up: What You Need to Know

   Hanneke Kuipers

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8. 
   • datamarketing
   • Personalization

   Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways

   Guus Rutten

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9. 
   • datamarketing
   • Personalization

   Data Centralization: The Key to a Reliable Golden Customer Record

   Guus Rutten

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10. 
    • Personalization
    • User Experience

    Why Mobile-First is essential in the competitive world of sports

    Dirk Sanders

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11. 
    • User Experience
    • Digital accessibility

    The European Accessibility Act 2025: What It Means for Your Business

    Eric van der Vlugt

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12. 
    • Personalization

    Improving Content Efficiency with the XCelerator Widget

    Dirk Sanders

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13. 
    • User Experience
    • Customer Data Platform

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 2)

    Tijmen ter Beek

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14. 
    • User Experience
    • Customer Data Platform

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 1)

    Tijmen ter Beek

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15. 
    • datamarketing
    • Personalization

    Optimizing Customer Journeys with Next Best Action Strategies

    Rogier de Moel

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16. 
    • Personalization
    • User Experience

    Building a Digital Future Together: GX's Partnership with PSV

    Maatje van Broeckhuysen

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17. 
    • Customer Data Platform

    Maximizing Email Marketing with a CDP

    Mark Kok

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18. 
    • Personalization
    • User Experience

    Enhancing UX with Adaptive Design Approaches

    Pim Krebbers

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19. 
    • Customer Data Platform

    How to Choose the Right Customer Data Platform for Your Business

    Jeroen Bouwmeester

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20. 
    • User Experience

    So, what exactly is UX?

    Tijn Duckers

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21. 
    • Digital accessibility

    This is how you make a Skiplink for your website

    Maatje van Broeckhuysen

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22. 
    • Digital accessibility

    WCAG 2.2: What’s new?

    Eric van der Vlugt

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23. 
    • Customer Data Platform

    Mapping the Customer Data Platform Landscape

    Guus Rutten

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24. 
    • headless content

    Understanding Headless CMS: A Modern Approach to Content Management

    Mirjam Reijnen

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25. 
    • User Experience

    Improve User Experience with these 10 heuristics

    Tijn Duckers

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26. 
    • Customer Data Platform

    What is a Customer Data Platform (CDP)?

    Guus Rutten

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27. 
    • datamarketing

    What is the difference between hard and soft data?

    Rogier de Moel

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28. 
    • data science

    How much are your customers worth to you? (2)

    Mark Kok

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29. 
    • data science

    How much are your customers worth to you? (1)

    Mark Kok

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30. 
    • data science

    Get more value from your customers with the RFM model (2)

    Tijmen ter Beek

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31. 
    • data science

    Get more value from your customers with the RFM model (1)

    Tijmen ter Beek

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32. 
    • Personalization

    Real-time Content Recommendations with a CDP

    Michel Smits

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33. 
    • Personalization

    The Art of Audience Expansion: Innovating in the Media and Publishing Industry

    Michel Smits

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34. 
    • Personalization

    Take These 4 Easy Steps to Improve Your Paywalls

    Michel Smits

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35. 
    • datamarketing

    First, Second and Third Party Data: What Is the Difference?

    Rogier de Moel

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36. 
    • Digital accessibility

    How do you keep your online channels digitally accessible?

    Dirk Sanders

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37. 
    • User Experience

    The user-friendliness of your website: answer to five important questions

    Rolf Peters

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38. 
    • Test automation

    Getting started with test automation: do's and don'ts

    Dirk Sanders

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39. 
    • Test automation

    12 software tests to improve the quality of your website

    Eric van der Vlugt

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40. 
    • Account Based Marketing

    Implementing a Customer Data Platform (CDP) for ABM Success

    Guus Rutten

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41. 
    • Account Based Marketing

    The Power of Account-Based Marketing with a CDP

    Guus Rutten

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42. 
    • Personalization

    Personalization: 3 inspiring examples

    Guus Rutten

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