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title: Make Digital Personal Blog | Unified Customer Data
description: Unified Customer Data | Find out how to make digital channels personal.
---

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# Our blogs

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### Posts by Topic

- [Unified Customer Data (23)](https://www.gxsoftware.com/en/blog/tag/unified-customer-data)
- [Personalization (19)](https://www.gxsoftware.com/en/blog/tag/personalization)
- [Web & App Development (8)](https://www.gxsoftware.com/en/blog/tag/web-app-development)
- [Compliance (7)](https://www.gxsoftware.com/en/blog/tag/compliance)
- [UX / UI (7)](https://www.gxsoftware.com/en/blog/tag/ux-ui)
- [Journey Orchestration (5)](https://www.gxsoftware.com/en/blog/tag/journey-orchestration)
- [AI & Automation (4)](https://www.gxsoftware.com/en/blog/tag/ai-automation)
- [Composable Architecture (4)](https://www.gxsoftware.com/en/blog/tag/composable-architecture)
- [Experience Operations (3)](https://www.gxsoftware.com/en/blog/tag/experience-operations)

1. ![](https://www.gxsoftware.com/hubfs/Turning-data-into-action-why-dashboards-arent-enough-DDMA-1.jpg)
   
     - Unified Customer Data
   
   ### Turning data into action: why dashboards aren’t enough
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/turning-data-into-action-why-dashboards-arent-enough)
2. ![](https://www.gxsoftware.com/hubfs/Darts_lead_scoring.png)
   
     - Unified Customer Data
   
   ### What Makes a Lead Sales-Ready? Lessons from a Smarter Scoring Model
   
   *Bo Hendriks*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/what-makes-a-lead-sales-ready-lessons-from-a-smarter-scoring-model)
3. ![](https://www.gxsoftware.com/hubfs/clustering%20an%20Active%20Buying%20Centre.png)
   
     - Unified Customer Data
   
   ### Active Buying Centers: How to Find and Act on Group Buying Signals
   
   *Jeroen Bouwmeester*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/active-buying-centers-how-to-find-and-act-on-group-buying-signals)
4. ![](https://www.gxsoftware.com/hubfs/Content_that_clicks_blog.png)
   
     - Unified Customer Data
     - Web & App Development
     - Personalization
   
   ### Content That Clicks: Where Your CMS Meets Customer Data
   
   *Maatje van Broeckhuysen*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/content-that-clicks-where-your-cms-meets-customer-data)
5. ![](https://www.gxsoftware.com/hubfs/Hubspot%20Blog%20retail.png)
   
     - Unified Customer Data
     - Personalization
     - Journey Orchestration
   
   ### From Data to Results: Why Activation Defines Success in Retail and E-commerce
   
   *Michel Smits*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/from-data-to-results-why-activation-defines-success-in-retail-and-e-commerce)
6. ![](https://www.gxsoftware.com/hubfs/ISO%2027001%20blog.jpg)
   
     - Compliance
     - Unified Customer Data
   
   ### ISO 27001 Certification: A Trusted Standard for Your Business Protection
   
   *Mark Driessen*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/iso-27001-certification-a-trusted-standard)
7. ![](https://www.gxsoftware.com/hubfs/CDP%20Market%20Shake-Up.png)
   
     - Unified Customer Data
   
   ### The 2025 CDP Market Shake-Up: What You Need to Know
   
   *Hanneke Kuipers*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/the-2025-cdp-market-shake-up)
8. ![](https://www.gxsoftware.com/hubfs/Data%20hurdles%20Golden%20Customer%20Record%20header%20900x600%20%20(3).png)
   
     - Unified Customer Data
     - Personalization
   
   ### Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/overcoming-challenges-in-creating-a-golden-customer-record-5-takeaways)
9. ![](https://www.gxsoftware.com/hubfs/Hubspot%20Blog%20header%20900x600%20%20(2).png)
   
     - Unified Customer Data
     - Personalization
   
   ### Data Centralization: The Key to a Reliable Golden Customer Record
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/data-centralization-the-key-to-a-reliable-golden-customer-record)
10. ![](https://www.gxsoftware.com/hubfs/Look%20Alike%20Modeling%20blog%20header%20800x600.png)
    
      - Unified Customer Data
      - AI & Automation
    
    ### Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 2)
    
    *Tijmen ter Beek*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/look-alike-modeling-a-comprehensive-guide-to-customer-acquisition-part-2)
11. ![](https://www.gxsoftware.com/hubfs/Hubspot%20Blog%20header%20800x600%20%20(5).png)
    
      - Unified Customer Data
      - AI & Automation
      - Personalization
    
    ### Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 1)
    
    *Tijmen ter Beek*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/look-alike-modeling-a-comprehensive-guide-to-customer-acquisition-part-1)
12. ![](https://www.gxsoftware.com/hubfs/Blog%20Header%20Image%20(7).png)
    
      - Unified Customer Data
      - Personalization
      - Journey Orchestration
    
    ### Optimizing Customer Journeys with Next Best Action Strategies
    
    *Rogier de Moel*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/optimizing-customer-journeys-with-next-best-action-strategies)
13. ![](https://www.gxsoftware.com/hubfs/Email_marketing.png)
    
      - Unified Customer Data
    
    ### Maximizing Email Marketing with a CDP
    
    *Mark Kok*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/maximizing-email-marketing-with-a-cdp)
14. ![](https://www.gxsoftware.com/hubfs/GX%20Software134178.jpg)
    
      - Unified Customer Data
    
    ### How to Choose the Right Customer Data Platform for Your Business
    
    *Jeroen Bouwmeester*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/how-to-choose-the-right-customer-data-platform-for-your-business)
15. ![](https://www.gxsoftware.com/hubfs/Mapping%20the%20Customer%20Data%20Platform%20Landscape.jpg)
    
      - Unified Customer Data
    
    ### Mapping the Customer Data Platform Landscape
    
    *Guus Rutten*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/mapping-the-customer-data-platform-landscape)
16. ![](https://www.gxsoftware.com/hubfs/A%20Customer%20Data%20Platform%20(CDP).jpg)
    
      - Unified Customer Data
      - Composable Architecture
    
    ### What is a Customer Data Platform (CDP)?
    
    *Guus Rutten*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/what-is-a-customer-data-platform-cdp)
17. ![](https://www.gxsoftware.com/hubfs/Hard_and_soft_data.png)
    
      - Unified Customer Data
      - Personalization
    
    ### What is the difference between hard and soft data?
    
    *Rogier de Moel*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/what-is-the-difference-between-hard-and-soft-data)
18. ![](https://www.gxsoftware.com/hubfs/Customer_lifetime_value.png)
    
      - Unified Customer Data
      - Personalization
    
    ### How much are your customers worth to you? (2)
    
    *Mark Kok*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/how-much-are-your-customers-worth-to-you-2)
19. ![](https://www.gxsoftware.com/hubfs/Friends-Male.jpg)
    
      - Unified Customer Data
      - Personalization
    
    ### How much are your customers worth to you? (1)
    
    *Mark Kok*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/how-much-are-your-customers-worth-to-you)
20. ![](https://www.gxsoftware.com/hubfs/Tassen-2.jpg)
    
      - Unified Customer Data
    
    ### Get more value from your customers with the RFM model (2)
    
    *Tijmen ter Beek*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/get-more-value-from-your-customers-with-the-rfm-model-2)
21. ![](https://www.gxsoftware.com/hubfs/Tassen-1.jpg)
    
      - Unified Customer Data
    
    ### Get more value from your customers with the RFM model (1)
    
    *Tijmen ter Beek*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/get-more-value-from-your-customers-with-the-rfm-model)
22. ![](https://www.gxsoftware.com/hubfs/first_second_third_party_data.png)
    
      - Unified Customer Data
      - Composable Architecture
    
    ### First, Second and Third Party Data: What Is the Difference?
    
    *Rogier de Moel*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/first-second-and-third-party-data-what-is-the-difference)
23. ![](https://www.gxsoftware.com/hubfs/Accoun_Based_Marketing_CDP.png)
    
      - Unified Customer Data
      - Personalization
      - Journey Orchestration
    
    ### The Power of Account-Based Marketing with a CDP
    
    *Guus Rutten*
    
    [Lees meer](https://www.gxsoftware.com/en/blog/the-power-of-account-based-marketing-with-a-cdp)

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