Our blogs

1. 
   • Unified Customer Data

   Turning data into action: why dashboards aren’t enough

   Guus Rutten

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2. 
   • Unified Customer Data

   What Makes a Lead Sales-Ready? Lessons from a Smarter Scoring Model

   Bo Hendriks

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3. 
   • Unified Customer Data

   Active Buying Centers: How to Find and Act on Group Buying Signals

   Jeroen Bouwmeester

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4. 
   • Unified Customer Data
   • Web & App Development
   • Personalization

   Content That Clicks: Where Your CMS Meets Customer Data

   Maatje van Broeckhuysen

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5. 
   • Unified Customer Data
   • Personalization
   • Journey Orchestration

   From Data to Results: Why Activation Defines Success in Retail and E-commerce

   Michel Smits

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6. 
   • Compliance
   • Unified Customer Data

   ISO 27001 Certification: A Trusted Standard for Your Business Protection

   Mark Driessen

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7. 
   • Unified Customer Data

   The 2025 CDP Market Shake-Up: What You Need to Know

   Hanneke Kuipers

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8. 
   • Unified Customer Data
   • Personalization

   Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways

   Guus Rutten

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9. 
   • Unified Customer Data
   • Personalization

   Data Centralization: The Key to a Reliable Golden Customer Record

   Guus Rutten

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10. 
    • Unified Customer Data
    • AI & Automation

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 2)

    Tijmen ter Beek

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11. 
    • Unified Customer Data
    • AI & Automation
    • Personalization

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 1)

    Tijmen ter Beek

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12. 
    • Unified Customer Data
    • Personalization
    • Journey Orchestration

    Optimizing Customer Journeys with Next Best Action Strategies

    Rogier de Moel

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13. 
    • Unified Customer Data

    Maximizing Email Marketing with a CDP

    Mark Kok

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14. 
    • Unified Customer Data

    How to Choose the Right Customer Data Platform for Your Business

    Jeroen Bouwmeester

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15. 
    • Unified Customer Data

    Mapping the Customer Data Platform Landscape

    Guus Rutten

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16. 
    • Unified Customer Data
    • Composable Architecture

    What is a Customer Data Platform (CDP)?

    Guus Rutten

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17. 
    • Unified Customer Data
    • Personalization

    What is the difference between hard and soft data?

    Rogier de Moel

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18. 
    • Unified Customer Data
    • Personalization

    How much are your customers worth to you? (2)

    Mark Kok

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19. 
    • Unified Customer Data
    • Personalization

    How much are your customers worth to you? (1)

    Mark Kok

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20. 
    • Unified Customer Data

    Get more value from your customers with the RFM model (2)

    Tijmen ter Beek

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21. 
    • Unified Customer Data

    Get more value from your customers with the RFM model (1)

    Tijmen ter Beek

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22. 
    • Unified Customer Data
    • Composable Architecture

    First, Second and Third Party Data: What Is the Difference?

    Rogier de Moel

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23. 
    • Unified Customer Data
    • Personalization
    • Journey Orchestration

    The Power of Account-Based Marketing with a CDP

    Guus Rutten

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