Our blogs

1. 
   • Unified Customer Data

   Turning data into action: why dashboards aren’t enough

   Guus Rutten

   Lees meer
2. 
   • Compliance

   GDPR and personal data: what you need to know in 2025

   Rogier de Moel

   Lees meer
3. 
   • Unified Customer Data

   What Makes a Lead Sales-Ready? Lessons from a Smarter Scoring Model

   Bo Hendriks

   Lees meer
4. 
   • Unified Customer Data

   Active Buying Centers: How to Find and Act on Group Buying Signals

   Jeroen Bouwmeester

   Lees meer
5. 
   • Unified Customer Data
   • Web & App Development
   • Personalization

   Content That Clicks: Where Your CMS Meets Customer Data

   Maatje van Broeckhuysen

   Lees meer
6. 
   • Unified Customer Data
   • Personalization
   • Journey Orchestration

   From Data to Results: Why Activation Defines Success in Retail and E-commerce

   Michel Smits

   Lees meer
7. 
   • Web & App Development
   • Composable Architecture

   From Selection to Implementation: How to Choose the Best CMS for Your Business

   Mike Punte

   Lees meer
8. 
   • Compliance
   • Unified Customer Data

   ISO 27001 Certification: A Trusted Standard for Your Business Protection

   Mark Driessen

   Lees meer
9. 
   • Unified Customer Data

   The 2025 CDP Market Shake-Up: What You Need to Know

   Hanneke Kuipers

   Lees meer
10. 
    • Unified Customer Data
    • Personalization

    Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways

    Guus Rutten

    Lees meer
11. 
    • Unified Customer Data
    • Personalization

    Data Centralization: The Key to a Reliable Golden Customer Record

    Guus Rutten

    Lees meer
12. 
    • Web & App Development
    • Personalization
    • UX / UI

    Why Mobile-First is essential in the competitive world of sports

    Dirk Sanders

    Lees meer
13. 
    • Compliance

    The European Accessibility Act 2025: What It Means for Your Business

    Eric van der Vlugt

    Lees meer
14. 
    • Personalization

    Improving Content Efficiency with the XCelerator Widget

    Dirk Sanders

    Lees meer
15. 
    • Unified Customer Data
    • AI & Automation

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 2)

    Tijmen ter Beek

    Lees meer
16. 
    • Unified Customer Data
    • AI & Automation
    • Personalization

    Look-alike Modeling: a Comprehensive Guide to Customer Acquisition (part 1)

    Tijmen ter Beek

    Lees meer
17. 
    • Unified Customer Data
    • Personalization
    • Journey Orchestration

    Optimizing Customer Journeys with Next Best Action Strategies

    Rogier de Moel

    Lees meer
18. 
    • Web & App Development
    • Personalization
    • UX / UI

    Building a Digital Future Together: GX's Partnership with PSV

    Maatje van Broeckhuysen

    Lees meer
19. 
    • Unified Customer Data

    Maximizing Email Marketing with a CDP

    Mark Kok

    Lees meer
20. 
    • Personalization
    • UX / UI

    Enhancing UX with Adaptive Design Approaches

    Pim Krebbers

    Lees meer
21. 
    • Unified Customer Data

    How to Choose the Right Customer Data Platform for Your Business

    Jeroen Bouwmeester

    Lees meer
22. 
    • Web & App Development
    • UX / UI

    So, what exactly is UX?

    Tijn Duckers

    Lees meer
23. 
    • Compliance
    • Web & App Development
    • UX / UI

    This is how you make a Skiplink for your website

    Maatje van Broeckhuysen

    Lees meer
24. 
    WCAG 2.2: What’s new?

    Eric van der Vlugt

    Lees meer
25. 
    • Unified Customer Data

    Mapping the Customer Data Platform Landscape

    Guus Rutten

    Lees meer
26. 
    • Experience Operations

    Understanding Headless CMS: A Modern Approach to Content Management

    Mirjam Reijnen

    Lees meer
27. 
    • UX / UI

    Improve User Experience with these 10 heuristics

    Tijn Duckers

    Lees meer
28. 
    • Unified Customer Data
    • Composable Architecture

    What is a Customer Data Platform (CDP)?

    Guus Rutten

    Lees meer
29. 
    • Unified Customer Data
    • Personalization

    What is the difference between hard and soft data?

    Rogier de Moel

    Lees meer
30. 
    • Unified Customer Data
    • Personalization

    How much are your customers worth to you? (2)

    Mark Kok

    Lees meer
31. 
    • Unified Customer Data
    • Personalization

    How much are your customers worth to you? (1)

    Mark Kok

    Lees meer
32. 
    • Unified Customer Data

    Get more value from your customers with the RFM model (2)

    Tijmen ter Beek

    Lees meer
33. 
    • Unified Customer Data

    Get more value from your customers with the RFM model (1)

    Tijmen ter Beek

    Lees meer
34. 
    • Personalization

    Real-time Content Recommendations with a CDP

    Michel Smits

    Lees meer
35. 
    • Personalization

    The Art of Audience Expansion: Innovating in the Media and Publishing Industry

    Michel Smits

    Lees meer
36. 
    • Personalization

    Take These 4 Easy Steps to Improve Your Paywalls

    Michel Smits

    Lees meer
37. 
    • Unified Customer Data
    • Composable Architecture

    First, Second and Third Party Data: What Is the Difference?

    Rogier de Moel

    Lees meer
38. 
    • Compliance
    • Web & App Development

    How do you keep your online channels digitally accessible?

    Dirk Sanders

    Lees meer
39. 
    • UX / UI

    The user-friendliness of your website: answer to five important questions

    Rolf Peters

    Lees meer
40. 
    • Experience Operations
    • AI & Automation

    Getting started with test automation: do's and don'ts

    Dirk Sanders

    Lees meer
41. 
    12 software tests to improve the quality of your website

    Eric van der Vlugt

    Lees meer
42. 
    • Journey Orchestration

    Implementing a Customer Data Platform (CDP) for ABM Success

    Guus Rutten

    Lees meer
43. 
    • Unified Customer Data
    • Personalization
    • Journey Orchestration

    The Power of Account-Based Marketing with a CDP

    Guus Rutten

    Lees meer
44. 
    • Personalization

    Personalization: 3 inspiring examples

    Guus Rutten

    Lees meer