Why Mobile-First is essential in the competitive world of sports

Fans don’t just follow matches—they live them. From checking real-time scores to buying tickets and engaging with their favorite teams on social media, fans expect instant, seamless interactions. Sports clubs that fail to prioritize mobile-first experiences risk falling behind. By putting mobile usability at the center of their digital strategy, clubs can create smoother fan journeys, faster stadium access, and even support sustainability goals—all while connecting fans where they already are: on their smartphones.

Why mobile is essential for sports fans

• Quick access to information: Match schedules, live scores, and team updates are always at fans’ fingertips.

• Simplified ticketing: Digital tickets eliminate lost or damaged passes and speed up stadium entry.

• Enhanced fan experience: Fans can follow live stats, replays, and updates during the match.

• Sustainability impact: Reducing paper and plastic tickets helps clubs meet their sustainability goals.

Challenges sports clubs face

Many clubs still struggle with outdated platforms or multiple disconnected systems, which frustrates fans and slows down operations. N.E.C., a professional football club from Nijmegen, faced similar issues. They realized their digital tools needed to be more user-friendly and designed around fan needs.

N.E.C.’s mobile-first transformation

N.E.C. redesigned their digital experience with mobile in mind, resulting in measurable improvements:

• Better mobile experience: Fans can now easily check match details, stats, and updates from their phones.

• Faster stadium access: A ticketing app with biometric features reduced waiting times and eliminated the need for paper tickets.

• Sustainable solutions: Thousands of fans now choose digital tickets, reducing plastic waste significantly.

Since the launch, over 70% of season ticket holders have adopted the app—showing how a mobile-first strategy can create real impact.

Key takeaways

N.E.C.’s success offers actionable insights for any sports organization:

• Meet fans where they are: Mobile-first platforms ensure fans can quickly access everything they need.

• Simplify stadium entry: Digital tickets and features like biometrics make entering faster and more efficient.

• Engage fans year-round: Offer stats, live updates, and interactive content to keep fans connected beyond matchdays.

• Support sustainability goals: Using digital tools reduces waste and improves your environmental footprint.

Ready to transform your fan experience?

Every fan deserves a smooth, engaging, and personalized experience. By prioritizing mobile-first strategies, your club can improve fan satisfaction, speed up stadium entry, and create a lasting connection with supporters.

Check out N.E.C.’s full case study to see how they made their digital platforms fan-friendly and efficient.