Bob Verlinden
Digital transformation is a challenge for many companies. Often, digital channels operate side by side, making updates slow and leaving customers with a fragmented experience. At the same time, consumers expect instant access to information, personalised offers and a consistent experience across all touchpoints. This isn’t just true for automotive companies – the same applies to retail, real estate, financial services and leisure.
Oostendorp Autogroep shows how to tackle these challenges: by consolidating all digital activities into a single scalable ecosystem, using data smartly and building a platform that grows with the organization's ambitions – sometimes it simply takes a bit of out-of-the-box thinking.
One foundation for all digital touchpoints
When Oostendorp began its digital transformation, the situation was a familiar one: multiple websites, different systems per dealership, and long lead times for even the smallest content updates. The solution? A modular platform built in XperienCentral that unites all digital touchpoints under one roof.
With this foundation, Oostendorp can manage content centrally and easily distribute it across all brands and locations. Because every website runs on the same platform, all content components are modular and reusable. This makes it simple to launch new campaigns, promotions, or product information quickly—without rebuilding from scratch. New branches or brands can be added effortlessly, ensuring customers experience a consistent brand journey everywhere. Teams can now focus more on innovation instead of maintenance, enabling marketing to respond to market changes faster.
Retail example: A fashion retailer launching a new collection can apply the same principles. Products appear simultaneously on the webshop, app and in-store digital kiosks, while promotions are automatically adjusted by region and customer behaviour.
Real estate example: An estate agency can use a modular platform to list new properties across multiple cities quickly, with real-time lead notifications sent to the right agents – no separate systems required.
Learning from leaders outside the industry
Oostendorp didn’t just look at competitors in automotive but also at frontrunners in e-commerce and retail. The key question was: “What makes a platform truly user-friendly?”
Three insights stood out: mobile-first design, SEO-optimised structures and data-driven personalisation. This way, content, banners and follow-ups can be tailored in real time to each visitor’s behaviour.
FinTech example: Banks and insurers can personalise customer dashboards based on real-time usage and signals, immediately driving leads and cross-sell opportunities.
Travel example: Travel operators can display offers that exactly match a visitor’s interests and search history, leading to faster bookings and fewer drop-offs.
Thanks to the modular platform and sprint-driven collaboration, Oostendorp increased website visitors from 85,000 to 195,000 per month – a 129% rise. This shows that a scalable platform, combined with inspiration from leaders outside the industry and an agile way of working, delivers not just digital leadership but measurable commercial growth.
Sprint-driven working: learn and improve fast
A modular platform alone is powerful, but its impact becomes truly visible when combined with a sprint-driven approach.
New features are released in small increments, tested and validated, while feedback from marketing, sales and development is integrated straight away. Teams receive real-time signals – for example, when someone repeatedly shows interest in a particular model or product – enabling instant, relevant follow-ups.
Travel example: A change in hotel room or ticket availability is updated instantly, prompting faster bookings.
Real estate example: New property listings are automatically distributed across all digital channels and routed to the right agent.
Lessons for every sector
Digital transformation is about more than technology; it’s about agility, customer focus and scalability. Oostendorp demonstrates that a solid modular foundation, combined with best practices from leaders outside your own industry and a sprint-driven approach, can create a platform that is both future-proof and commercially powerful.
Whether you’re in automotive, retail, real estate, FinTech or travel: a modular, future-ready platform strengthens your commercial performance and customer experience from day one. GX helps organisations across sectors to approach this transformation strategically and to unlock its full potential.
Discover the full Oostendorp story and learn how a future-ready platform drives real results.
