Analyze & Understand

Uncover valuable data insights

When you analyze customer data, organizations can gain valuable knowledge about preferences, behavior, and needs. This knowledge forms the basis for targeted segmentation, effective marketing strategies, and personalized product offerings.

We will search for these insights on your behalf. Our data strategy provides direction, but it is our tools that provide real insights into developments and trends. And because we monitor customer behavior and data trends thoroughly, we help you make the right decisions. Furthermore, a profound understanding of your customers allows you to optimize business processes and drive sustainable growth and success.
Wij leggen waardevolle data-inzichten eenvoudig bloot
Sophie bij een GX Customer Meet-up

Activate & Engage

Activate your data and provide a valuable, personalized customer journey

Gaining actionable insights from data is the first step, but actually benefiting from these insights is the next step. By doing so, you generate revenue, achieve process improvements, and drive growth for your organization.

Every day, we help clients collect and utilize customer and audience data. And we will do the same for you so that you can create personalized omnichannel experiences, improve customer engagement, optimize ad performance, and increase conversion rates.

Here are some of our customers

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Why choose Data Insights & Activation by GX?

  • Identify opportunities, segments, and trends from your datasets
  • Support decision-making processes with real-time insights
  • Personalize your customer's omnichannel experience
  • Increase customer engagement, ad performance, and conversion rates

Customer case

Find out how Roularta improved their Paywall strategy through profiling and personalization in an omnichannel approach.

> Read the customer case

Factsheet

Read here how analyzing customer data drives Account Based Marketing.

 

> Download the factsheet

Our Technology

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GX, proud partner of

           

This is what we do

With our support, your organization can identify key attributes, behaviors, and preferences, allowing for the identification of valuable customer segments. In-depth analysis and comparison of these segments provide essential insights. By using dynamic profile segmentation, we help you deliver relevant and impactful marketing campaigns and personalization.
We implement robust and scalable infrastructures designed to support your business intelligence goals. Our expertise lies in creating efficient data pipelines that ensure seamless data flow and event streaming, accessible through various sources and systems. With advanced data integration and transformation processes, teams can analyze data, create reports, and process data in popular business intelligence platforms like Tableau or PowerBI.
Dashboarding is pivotal in providing valuable insights on ROI and progress on KPIs. By consolidating relevant data and presenting it in a concise and intuitive visual format, dashboards enable organizations to track and monitor their performance in real time. We assist you in creating, enriching, and improving existing reports across different platforms. These dynamic visualizations offer a comprehensive overview of key data and performance metrics.
Tracking and analyzing customer interactions and touchpoints across various channels is tremendously important for optimizing marketing efforts. With a complete view of customer lifecycles, an organization gains insights into the effectiveness of different marketing campaigns, channels, and touchpoints in influencing customer behavior and driving conversions. By utilizing attribution models within a CDP, you can maximize your ROI.
Thanks to our extensive experience using customer data and segments, we excel in creating personalized omnichannel experiences. Experiences that drive acquisition, loyalty, retention, cross-selling, and upselling. With these interactions, we help guide your customers throughout the entire omnichannel customer journey. This does not only enhance customer satisfaction, it also maximizes the potential for conversions and long-term customer relationships.
Utilizing content and product recommendations based on unified profile data, such as preferences, behavior, and purchase history, is a powerful strategy for optimizing conversion rates. Such data-driven recommendations enable effective customer engagement, enhances organizations to effectively engage with their customers, increase sales, and improve customer loyalty and satisfaction.
By segmenting audiences, we assist your organization in developing targeted strategies, moving away from a one-size-fits-all approach. When you implement strategies such as excluding unprofitable target groups, creating lookalike audiences, or setting up retargeting audiences, you will make the most of your advertising efforts.
With centralized and rich customer insights, you can automate the customer journey and deliver relevant content at the right time through the right channels. We are here to assist you in enriching your marketing automation platform with integrated data. Moreover, we know all about automating workflows, triggering interactions based on customer behavior, and real-time monitoring of marketing activity performance.
To create scalable and successful ABM for improving pipeline and revenue, adding a CDP to your setup is a powerful strategy. And it gets even more powerful with our extensive expertise in the B2B sector. If your organization leverages customer data and predictive models, sales teams receive crucial information to focus their efforts on the most promising opportunities.
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Curious about what we can do for you?