Understand your prospective students journey
All touchpoints of a prospective student, a current student, an alumnus, or a professional looking for a follow-up study, will lead us to more detailed information about its owner.
Key indicators such as educational interests, prior education, and academic level are valuable insights. They are also input for effective digital enrollment marketing campaigns. By aligning the right message at the right moment — based on accurate data — you can attract the most suitable students and boost your enrollment rates.
Data Collection and Processing
By orchestrating your first-party data, both from historical and various real-time touchpoints, you form a comprehensive view.
With this data, we are able to provide more relevant education information and personalized experiences. Such as invitations to Open Days, or re-activation for a personal study selection program (based on interests). Or, what about an increase in the first year retention by helping students that might have a difficult time based on their engagement activities.
Segmenting your student groups for effective communication
Your efforts are not only about a students’ enrollment. You are about to transform student experiences into lifelong relationships with your educational institute. It’s up to you to smoothen your students’ career. By providing relevant content at the right moment and by segmenting the right student audiences, you can communicate and provide information on a personalized level – at scale.
