We make organizations digitally successful
As digital marketer, you can’t do your job without technology. But that technology doesn’t always do what you want it to do. A headache for you, but not for us – far from it!
We relish any kind of technological puzzle. For every marketing challenge, we build a smart solution so you can offer your customers the best digital experience.
customer data & analytics
Data-driven marketing thanks to 360° customer profiles
Customer data is the lifeblood of marketing. Unfortunately, this data doesn’t create itself. You have to find it, collect it and make it relevant to your purpose.
Data experts help you do just that. They build a central customer data platform and connect that platform with all real-time online and offline sources. This gives you up-to-date and complete customer profiles 24/7, paving the way for data-driven marketing.
This is how we tackled the data challange facing ANWB
A powerful website ready for a lot of visitors
A website used to be your digital calling card. Now it is a crucial sales and support channel: visitors place orders, change their subscription, submit complaints, look for information and so on.
The ease of all these interactions depends completely on the technology supporting your website. We are specialists in this form of content management. Our architects, engineers and front-end developers build robust websites that are the beating heart of your digital business operations.
This is how we tackled the website challange for insurer Nationale-Nederlanden
The right message, for the right visitor, on the right channel
Showing every visitor the same message is not effective. What does work is customised messages for each visitor. On every channel, on each device and at any given moment. Personalization, in short.
We help organisations personalize their digital channels. From websites and email to webshops and advertising. Using our smart profiling technology, we recognize each visitor and select the most relevant message for him or her at that precise moment. Just watch your conversions shoot up.
This is how we tackled the personalization challenge for social security bureau UWV
More clicks, more conversions, more turnovers
How do you boost subscriptions to your newsletter? How do you sell more products in your webshop? How do keep the Cost Per Acquisition of your adverts as low as possible? How do get more click-throughs for your emails?
Our conversion specialists know the answers to these questions. They find the opportunities that you are missing as well as the best ways to use them. They analyse, test and run different campaigns so you can hit those all-important KPIs.
This is how we tackled the conversion challange for the recruitment firm YoungCapital
From changes to complaints: make life easy for the customer
Digital self-service is no longer just about changing an address or telephone number. People do everything online: they check account and data balances, they cancel services, they ask for information, they fix appointments and so on.
The better organized your online customer support, the lighter the workload for your physical support team. We can help you achieve this because everything hinges on how you build your backend processes and systems. Whether it’s about a simple webform or complex customer accounts: a smooth integration is crucial. And that’s precisely what we at GX are good at.
From weekly bulk to real-time one-to-one emails
Surprise a customer on his or her birthday with a discount on a weekend trip. To the destination he or she was checking out only a few days earlier. It won’t come as a shock to you that emails convert more powerfully if they respond to the profile of the receiver.
And that is exactly what we can do for you. We couple your content and customer data bases to email software. Now you can automatically send emails that are just right for the recipient. Such personalized emails also give your target groups a gentle push in the right direction towards your landing page. Two KPIs for the price of one in other words!
This is how we tackled the email automation challenge at train operator NS International