
GX for Education
Let’s design today’s digital experience for tomorrow’s learners
Make every moment in the student journey matter
From the first search to lifelong learning, digital experiences can inspire real commitment.Shaping the digital student journey
Choosing where to study is a defining moment. For every student, it starts online with curiosity, questions, and a need for clarity. That’s where you can make the difference. They browse, compare, and decide online. They expect relevance, speed, and a sense of connection before they ever set foot on campus.
GX helps you shape those moments. By connecting your data, design, and technology, we create digital journeys that attract the right students, support them through their studies, and keep them engaged for life.
What it takes to succeed in digital education
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Attracting the right students
Prospective students explore countless options before making their choice. To stand out, your online presence needs to feel relevant from the very first click, guiding each visitor to the study, program, or campus that fits them best. Attract potential students -
Connecting your data
Student data often lives in different systems. Without a single, connected view, it’s difficult to understand who your students really are or how to help them succeed. Create a 360° student view -
Supporting student success
Identifying and supporting students who need extra guidance can make the difference between dropout and graduation. Data and personalization make it possible to act before problems arise. Maxime student succes -
Building lifelong relationships
Engaging alumni, professionals, and returning learners means maintaining a living connection long after graduation. The right technology helps you keep those relationships strong and relevant over time. Start building connections
Design experiences that connect with students
Intuitive design and personalization keep students moving forward.
A student’s first experience with your institution often begins online. Clear navigation, thoughtful design, and personalized content turn a casual visitor into a confident applicant. By creating intuitive digital journeys, you help students explore programs, understand your unique value, and feel connected from the start.
A great example is the HAN University of Applied Sciences. Our colleagues at Happy Horizon developed the interactive ‘Studeer wat je liket’ campaign. At its core was an online study orientation test designed to help students discover which programs suit them in a modern, intuitive way, inspired by apps like TikTok and Snapchat. This approach turns choosing a study path from a chore into an engaging and motivating experience.


Grow smarter with connected data and flexible technology
Unify insights, automate journeys, and respond in real time.
Educational data often sits in silos across departments. Bringing it together opens the door to better understanding and better outcomes. A connected, composable architecture unites CRM, student information systems, and analytics into one living ecosystem.
At Fontys, this meant connecting CRM, SIS, and behavioral data into a unified view. Faculties gained real-time insights into student interests and engagement, allowing them to tailor outreach and predict what each student needed next. It’s how data becomes a true driver of student success.
Create a digital campus that always performs
Reliable technology keeps your institution connected and confident.
A strong digital foundation supports everything your institution does, from admissions and learning environments to alumni relations. Students and staff expect fast, secure, and always-on experiences that mirror the quality of your education. When your digital platforms are built to perform, they quietly power every interaction: fewer technical obstacles, smoother updates, and more time for innovation.
At Wageningen University & Research, consolidating hundreds of websites into one flexible platform created consistency, clarity, and control. With 400 editors managing content effortlessly and site performance soaring, WUR turned complexity into connection — delivering a digital experience that truly matches their academic excellence.

Real results from real education partners
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One central platform, 400 editors, and a consistent digital experience
Wageningen University & Research
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Ready to take the next step?
Make every digital interaction valuable, from attracting new students to engaging alumni.
GX improves the student experience using data, design, and technology.
Want to build a stronger education strategy? Learn more about our full-service approach at Happy Horizon.

Menno Faassen
Marketing & Sales professional