From 800 websites down to just 1

The challenge for Wageningen University & Research (WUR)

‘With 800 websites, WUR had a complex web architecture. This gave it all kinds of headaches: it was time-consuming to manage, visitors didn’t find the information they wanted and the brand experience was inconsistent.’

Pim Krebbers

business architect

Our solution

‘Within 7 months, we brought the 800 websites together in a brand-new site. This simplified IT management overnight. Smart metadata made the content much easier to find. We also adapted the website design, which meant WUR was able to launch discrete campaign sites that were still in keeping with the corporate site.’

Youri van Heumen

technical consultant

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XperienCentral

Fewer abandoned baskets, more sales

The challenge for NS International

‘NS International sells train tickets on its website. Some visitors embarked on a booking only to abandon the journey half-way. What a waste!’

Jacques Apon

business development manager

Our solution

‘Our first job was to find out who didn’t complete his or her order. We used our profiling tool BlueConic for that. We then sent this group a personalized email with a link to the incomplete booking.’

Guus Rutten

business consultant

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BlueConic

Intranet for 400.000 employees

The challenge for Ahold Delhaize

‘Ahold Delhaize needed a new intranet for a number of its brands, including supermarket giant Albert Heijn, health and beauty retailer Etos and off licence chain Gall & Gall. The intranet had to run from one central engine, yet have different entry points for each brand.’

Mike Punte

consultant

Our solution

‘We built a new intranet that supported day-to-day business operations. For instance, important company news, such as a product line that has to be taken off the shelves immediately, can be shared with every outlet with just one click. You can then verify if that’s been done for every shop. Another functionality helps with shift handovers: the team that has finished its shift leaves a status report so that the new team can see what needs doing.’

Bob Verlinden

technical consultant

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XperienCentral

Sell more to existing clients

The challenge for the ANWB

‘The motoring and insurance group has 4 million members - a gigantic customer base with a huge sales potential. But how do you leverage that? How do you persuade customers to go for a cross- or upsell?’

Jeroen Bouwmeester

business consultant

Our solution

‘We devised a number of cross- and upsell campaigns for anwb.nl. One showed a banner that offered Europe-wide roadside cover. Only customers who had already taken out roadside assistance insurance for the Netherlands and who had looked at pages for a holiday in, say, Italy or Austria got to see this banner.’

Guus Rutten

business consultant

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BlueConic

47% more conversions thanks to personalization

The challenge for YoungCapital

‘On average, YoungCapital lists around 2,200 vacancies on its website. The higher the number of responses from qualified applicants, the better. But how do you lift that number?’

Dirk Sanders

accountmanager

Our solution

‘With each job advert, YoungCapital showed a list with 5 related vacancies. Some fairly basic filters such as job location were applied to generate this list. But we used machine learning so we could use smart algorithms to come up with a much better selection. One of which was: job seekers like you also looked at… ’

Paul Eltink

business consultant

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BlueConic

A digital platform for 5 million visitors

The challenge for Nationale-Nederlanden

‘Every company wants a reputation for integrity. But for a large investment and insurance company it is decisive. Nationale-Nederlanden needed an IT-partner that would make its sites safe, robust and reliable.’

Christiaan Hoogerwerf

business consultant

Our solution

Our content platform XperienCentral is the beating heart of NN’s digital environment.  It drives nn.nl and the account page My NN among other things. NN run all kinds of internal applications, which integrate well with XperienCentral. Our solution gives NN a lot of autonomy: new functionalities are being added by its own team of developers.’

Taco Stuivenberg

technical consultant

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XperienCentral

Personalization boosts customer satisfaction

The challenge for UWV

‘The social security website uwv.nl contains a lot of content for very different target audiences. Visitors had to dig around for the right information, which was hardly ideal, especially as this is not a site you visit for fun. How could we improve the visitor experience?’

Jeroen Bouwmeester

business consultant

Our solution

‘With the profiling tool BlueConic we determined for each visitor to which target group he or she belonged, so we could personalize subsequent visits with targeted information. So now the homepage for a visitor who is unfit for work is quite different from the unemployment homepage.’

Guus Rutten

business consultant

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BlueConic