Stop guessing what your visitors want. Let your content respond intelligently to customer behavior—instantly and in real time.

Drive real-time engagement with a
data-driven CMS

A CDP brings together first-party data from across your ecosystem—web, email, offline touchpoints—into unified customer profiles. Your Content Management System (CMS) then brings that data to life with timely, relevant content.

Together, they power real-time personalization, consistent cross-channel journeys, and data-driven strategies that drive results.

The impact:

• Brands using first-party data via a CDP see 23.9% more engagement and 9.2% more registrations.¹
• Add a CMS, and personalized campaigns see 1.5× more traffic and double the form submissions.²

XperienCentral makes this all possible

As a flexible CMS platform, its API-first, modular architecture, in-context editing, and deep integration capabilities turn insights into scalable, personalized experiences—without vendor lock-in.

 Sidenote  

What do we mean by “CDP”?

A CDP is shorthand for solutions that consolidate first-party signals into actionable profiles, including:

• Data warehouses (e.g., Snowflake, BigQuery)

• Customer data lakes or lakehouses

• Composable CDPs (e.g., mParticle, Segment)

• Traditional CDPs (e.g., BlueConic, Adobe Real-Time CDP)

• CRM platforms or analytics systems with identity stitching

No matter the platform, the goal is the same: unify customer data for real-time activation.To keep things simple, we’ll use the term “Customer Data Platform (CDP)” throughout—just know it’s shorthand for any of these data solutions.

The power of content driven by data

360° customer view and personalization

A CDP collects fragmented customer signals—page visits, purchase history, email engagement—and creates unified profiles. When your CMS taps into these profiles, it can serve personalized content, offers, and messages tailored to each visitor’s interests and journey stage. This boosts both engagement and conversion rates.

→ Learn how to create a complete customer profile and build your Golden customer record

Consistent cross-channel experiences

Customers expect seamless experiences across all touchpoints. Integrating your CMS with a CDP ensures each channel draws from the same up-to-date profile data. For example, a visitor who abandons a cart on desktop can receive an immediate, personalized push notification or email reminder on mobile.

Real-time content adaptation

Staying relevant in marketing means acting in the moment. With real-time CDP feeds, your CMS can trigger pop-ups, swap offers after cart abandonment, or surface trending content to target segments instantly. This agility keeps campaigns fresh, engaging, and impactful.

XperienCentral: A flexible data-driven CMS

API-first, headful & headless flexibility

XperienCentral’s GraphQL and REST APIs give developers modular access to content, metadata, and form fragments. Headful, headless, or hybrid deployment integrates seamlessly with your CDP, commerce engine, or custom services.

In-context editing for faster personalization

Marketers can edit text, images, and modules directly in context. Connected to CDP segments, this enables rapid personalization without switching between editing and preview modes.

→ Discover how Content Aware Design helped PSV elevate their redesign

Modular content model

Reusable content blocks like “promo banners” or “related articles” can be deployed across web pages, apps, and email templates. Updates to a block automatically apply everywhere—perfect for CDP-driven personalization.

Out-of-the-box CDP connectors

XperienCentral offers pre-built connectors for leading CDPs like BlueConic and Adobe Experience Platform, eliminating custom middleware and ensuring seamless data sync.

Enterprise-grade performance

Even high-traffic sites benefit from sub-second load times thanks to intelligent caching. The cloud-native architecture supports scalable, personalized content delivery without downtime.

Comprehensive support & documentation

Installation guides, API references, and multi-channel best practices empower teams to implement content-data architectures efficiently, ensuring alignment between marketing and sales.

 Showcase 

Beyond the pitch: How PSV transformed digital fan Connections

PSV’s passionate global fanbase inspired them to elevate their digital experience—transforming static pages and manual updates into a dynamic, mobile-first platform that delivers real-time match highlights and personalized, multi-language content.

→ Read more about PSV’s digital transformation

Solution

PSV partnered with GX to layer XperienCentral’s modular, API-first CMS over BlueConic’s real-time CDP:

• Mobile-First Design: Sub-second load times and touch-optimized layouts for smartphones and tablets.
• Dynamic Content Modules: XperienCentral delivers “Your Match Highlights,” shop offers, and community news blocks filtered by BlueConic segments.
• Automated Live Updates: Integration with live data feeds pushes score alerts and commentary into CMS components without manual edits.
• Multilingual Support: Instant publication of Dutch, English, and Spanish pages via AI-powered translation workflows

Impact

• Website of the Year 2024 – voted best overall site and most popular football-club site, based on content, navigation, design, and fan votes psv.nl.
• Heightened Fan Loyalty – the personalized, mobile-first hub became the go-to destination for real-time club updates and merch offers.
• Streamlined Operations – manual content edits for live match coverage were eliminated, freeing editorial teams for higher-value storytelling.

By connecting XperienCentral and BlueConic, PSV delivers real-time, personalized experiences to fans anytime, anywhere.

Ready to move beyond theory?
Let's make it happen!

Our team of software experts can help you benchmark target lifts, implement XperienCentral connectors, and design a custom content-data architecture—so your next campaign beats the benchmarks above. Let’s start with a quick audit of your current data flow and CMS setup.

Start here.