White Paper: Customer-driven Online Engagement

White Paper: Customer-driven Online Engagement

The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the splintering of the Internet bring new opportunities for the online marketer:


The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the splintering of the Internet bring new opportunities for the online marketer:

Your benefits:

  • orchestrating one-on-one cross-channel communication
  • interacting with your audience at the right time
  • correct sales attributions for your campaigns

Customer-driven Online Engagement plays in to these trends and for the first time truly puts the needs of the individual customer central in all online communications.

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Jacques Apon