--- title: Data & CDP solutions description: We can assist you throughout the CDP decision-making process, from compiling a shortlist to assessing and comparing different platforms. --- [Skip to content](https://www.gxsoftware.com/en/data-services-data-and-cdp-solutions#main-content) - [Digital services](https://www.gxsoftware.com/en/digital-services) - [Data services](https://www.gxsoftware.com/en/data-services) - [Technology](https://www.gxsoftware.com/en/technology) - [Customer stories](https://www.gxsoftware.com/en/customer-stories) - [Blog](https://www.gxsoftware.com/en/blog) - [About us](https://www.gxsoftware.com/en/about-us) - [NL](https://www.gxsoftware.com/nl/data-services) Contact # Data Services & Solutions From Strategy to Execution [Get in touch](https://www.gxsoftware.com/en/data-services-data-and-cdp-solutions#cta-click) ![GX Data header animated](https://www.gxsoftware.com/hubfs/GX%20Data%20header%20animated.gif) [Define Data & AI strategies](https://www.gxsoftware.com/en/data-services-data-strategy-empowerment) Implement Data & CDP solutions [Drive Data activation & insights](https://www.gxsoftware.com/en/data-services-data-activation-and-insights) ## Implement Cloud & CDP Solutions ### A data platform is crucial for extracting value and insights from your data. It's essential to organize, collect, unify, and integrate your data effectively. Centralize all your relevant data sources in one place to maximize efficiency and insight. We specialize in achieving this better than anyone else.  Our philosophy involves creating a comprehensive 360° customer view, a single source of truth, by leveraging the capabilities of a Customer Data Platform or Cloud Based Data Platform.      ![Implement Cloud & CDP Solutions](https://www.gxsoftware.com/hubfs/Canva%20images/httpsportals.wetransfer.comreviewsee3d6bea-8e44-4f09-b332-a7bcb579c04f%202.jpg) ## Trusted by over 150 customers ![Envalior - Slider - Kleur](https://www.gxsoftware.com/hubfs/Envalior%20-%20Slider%20-%20Kleur.svg) ![Roularta - Slider - Kleur](https://www.gxsoftware.com/hubfs/Roularta%20-%20Slider%20-%20Kleur.svg) ![Essity - Slider - Kleur](https://www.gxsoftware.com/hubfs/Essity%20-%20Slider%20-%20Kleur.svg) ![ANWB - Slider - Kleur](https://www.gxsoftware.com/hubfs/ANWB%20-%20Slider%20-%20Kleur.svg) ![NS - Slider - Kleur-1](https://www.gxsoftware.com/hubfs/NS%20-%20Slider%20-%20Kleur-1.svg) ![PSV - Slider - Kleur](https://www.gxsoftware.com/hubfs/PSV%20-%20Slider%20-%20Kleur.svg) ![Tom&Co - Slider - Kleur](https://www.gxsoftware.com/hubfs/Tom%26Co%20-%20Slider%20-%20Kleur.svg) ![E-luscious - Slider - Kleur](https://www.gxsoftware.com/hubfs/E-luscious%20-%20Slider%20-%20Kleur.svg) ![Independer - Slider - Kleur](https://www.gxsoftware.com/hubfs/Independer%20-%20Slider%20-%20Kleur.svg) ![S&P Global Commodity Insights - Slider - Kleur](https://www.gxsoftware.com/hubfs/S%26P%20Global%20Commodity%20Insights%20-%20Slider%20-%20Kleur.svg) ![Timing - Slider - Kleur](https://www.gxsoftware.com/hubfs/Timing%20-%20Slider%20-%20Kleur.svg) ![Odido - Slider - Kleur](https://www.gxsoftware.com/hubfs/Odido%20-%20Slider%20-%20Kleur.png) ![Fontys - Slider - Kleur](https://www.gxsoftware.com/hubfs/Fontys%20-%20Slider%20-%20Kleur.svg) ![NN - Slider - Kleur](https://www.gxsoftware.com/hubfs/NN%20-%20Slider%20-%20Kleur.svg) ![Leverage the full potential of AI and ML to prepare your organization for the future.](https://www.gxsoftware.com/hubfs/Canva%20images/httpsportals.wetransfer.comreviewsee3d6bea-8e44-4f09-b332-a7bcb579c04f%204-1.jpg) ### Leverage the full potential of AI and ML to prepare your organization for the future. From real-time segmentation, (reverse) ETL or web analytics to predictive models, Generative AI and LLM projects, we provide actionable insights based on customer data. Our architects, software developers, and data scientists collaborate closely with our clients to deliver innovative and future-proof solutions. And that is how you transform into a data-driven organization even faster and add significant value to existing data. We can assist you throughout the decision-making process, from compiling a shortlist to assessing and comparing different data platforms. Leveraging our extensive network and partnerships with top data platform providers we will ensure you choose the ideal platform aligned with your organization objectives. ## Success stories ##### [![Fontys - Slider - Kleur](https://www.gxsoftware.com/hubfs/Fontys%20-%20Slider%20-%20Kleur.svg) Online Study Orientation Strategy Boosts Student Success Fontys University of Applied Sciences Read case](https://resources.gxsoftware.com/en/fontys-data-driven-customer-journeys) ##### [![ANWB - Slider - Kleur](https://www.gxsoftware.com/hubfs/ANWB%20-%20Slider%20-%20Kleur.svg) How ANWB orchestrates multiple systems for the best digital experience ANWB Read case](https://resources.gxsoftware.com/en/anwb-privacy-and-personalization) ## Why work with GX on maximizing value from customer data? - Leading CDP market knowledge within our team of data experts, architects, software developers, and data scientists - Partnerships with best-in-class customer data platforms and other customer data tooling - Proven track record CDP implementations for national and international organizations from various industries - Our integrated data solutions are reliable, scalable, automated, innovative, and real-time ## Our Technology ![Azure - Slider - Kleur](https://www.gxsoftware.com/hubfs/Azure%20-%20Slider%20-%20Kleur.svg) ![mParticle_by_Rokt-Blk - verkleind](https://www.gxsoftware.com/hubfs/mParticle_by_Rokt-Blk%20-%20verkleind.png) ![Lookerstudio - Slider - Kleur](https://www.gxsoftware.com/hubfs/Lookerstudio%20-%20Slider%20-%20Kleur.svg) ![AWS - Slider - Kleur](https://www.gxsoftware.com/hubfs/AWS%20-%20Slider%20-%20Kleur.png) ![Power BI - Slider - Kleur](https://www.gxsoftware.com/hubfs/Power%20BI%20-%20Slider%20-%20Kleur.svg) ![Blueconic - Slider - Kleur](https://www.gxsoftware.com/hubfs/Blueconic%20-%20Slider%20-%20Kleur.svg) ![Google Cloud - Slider - Kleur](https://www.gxsoftware.com/hubfs/Google%20Cloud%20-%20Slider%20-%20Kleur.svg) ![Tableau - Slider - Kleur](https://www.gxsoftware.com/hubfs/Tableau%20-%20Slider%20-%20Kleur.svg) ![Spotler Activate - Slider - Kleur](https://www.gxsoftware.com/hubfs/Spotler%20Activate%20-%20Slider%20-%20Kleur.svg) ![Alumio - Slider - Kleur](https://www.gxsoftware.com/hubfs/Alumio%20-%20Slider%20-%20Kleur.svg) ![Databricks - Slider - Kleur](https://www.gxsoftware.com/hubfs/Databricks%20-%20Slider%20-%20Kleur.svg) ![Hightouch - Slider - Kleur](https://www.gxsoftware.com/hubfs/Hightouch%20-%20Slider%20-%20Kleur.svg) ![Snowflake - Slider - Kleur](https://www.gxsoftware.com/hubfs/Snowflake%20-%20Slider%20-%20Kleur.svg) ![Google Analytics - Slider - Kleur](https://www.gxsoftware.com/hubfs/Google%20Analytics%20-%20Slider%20-%20Kleur.svg) ![Google Tag Manager - Slider - Kleur](https://www.gxsoftware.com/hubfs/Google%20Tag%20Manager%20-%20Slider%20-%20Kleur.svg) ## GX, proud partner of [![](https://www.gxsoftware.com/hs-fs/hubfs/undefined-Jan-30-2024-03-27-54-6319-PM.png?width=82&height=121&name=undefined-Jan-30-2024-03-27-54-6319-PM.png)](https://www.cdpinstitute.org/)            [![](https://www.gxsoftware.com/hs-fs/hubfs/undefined-Jan-30-2024-03-28-11-0837-PM.png?width=214&height=64&name=undefined-Jan-30-2024-03-28-11-0837-PM.png)](https://ddma.nl/) ## This is what we do ##### Guiding Customer Data Platform Selection From creating a shortlist to evaluating and comparing various platforms, we guide and support you in selecting the right Customer Data Platform (CDP) drawing upon our network and partnerships with leading CDP providers. You can always rely on our in-depth knowledge of CDPs and the industry to make a choice that perfectly aligns with your objectives.To get started, [book our data assessment](https://resources.gxsoftware.com/en/get-your-data-assessment) today and gain quick insights to inform your decision. ##### Customer Data Platform Onboarding We guide you through the entire process, from planning to execution, with a tailored approach focused on achieving your business objectives. Data integration, system configuration, user training – we handle it all so you can quickly leverage the power of your new CDP. ##### 360° Customer View As experts in achieving a holistic understanding of your customers, we implement and configure advanced technologies like CDPs and cloud solutions. Not only do we ensure seamless and secure data integration, but we also emphasize on making it readily available and actionable for your organization. ##### Identity & Privacy Management Creating a unified customer view relies on effective identity and privacy resolution. We excel at recognizing and matching customer profiles across various devices, channels, and platforms using deterministic rules or probabilistic models. We also link these profiles to households or companies. With a privacy-first approach, strict regulations and platform settings, we ensure compliance and data protection while delivering valuable insights for your organization. ##### Master Data Management We implement strong strategies for Master Data Management (MDM), ensuring data accuracy, consistency, and integrity across various systems and processes. By establishing a centralized and standardized data model, we assist your organization in eliminating duplicate and conflicting data, improving data quality and reliability. Whether it's data management, integration, or quality management, we provide the necessary tools and expertise to optimize data utilization. ##### Data Collaboration In addition to creating a comprehensive first-party data profile, we facilitate the use of data clean rooms. These data clean rooms provide controlled environments for secure second-party data collaboration and analysis while preserving individual user privacy. As an organization, you can unlock the full potential of your data assets in a cookieless environment while maintaining a high level of privacy protection. ##### Data Integration A comprehensive customer profile is created by combining internal and external data sources. Subsequently, our team of skilled architects and engineers ensures a seamless integration of these data sources. The result? Effective data enrichment. ##### Collect Behavioral Data Interest, preference, and behavioral data consistently provide the most accurate predictions of future behavior. That's why we prioritize collecting this data at the beginning of our projects. Because with this data, you can immediately personalize the customer journey and deliver tailored experiences. ##### Collect Transactional Data Collecting transactional data is crucial for organizations as it provides valuable insights into customer behavior, preferences, and purchasing patterns. We effectively capture and store your time-based events, such as product orders, and translate them into actionable data and valuable insights. ##### Datalayer Optimization For the accurate and reliable collection and management of data sources, your datalayer and metadata are incredibly important. Our tailored solutions streamline processes, improve data quality, and enable better analytics and decision-making. And by optimizing your datalayer, you will unlock the full potential of your data assets. ##### Team Training Whether you are a beginner or an advanced user, we offer open and in-comapny training courses for all user levels. In 3 to 4 hour sessions, you will enhance your skills in Data and CDPs under the guidance of experienced GX trainers. ## Our newest blogs ##### [![A Customer Data Platform (CDP)](https://www.gxsoftware.com/hubfs/A%20Customer%20Data%20Platform%20(CDP).jpg) What is a Customer Data Platform (CDP)? Guus Rutten](https://www.gxsoftware.com/en/blog/what-is-a-customer-data-platform-cdp) ##### [![First, second and third party data: what is the difference?](https://www.gxsoftware.com/hs-fs/hubfs/First%2c%20second%20and%20third%20party%20data%20what%20is%20the%20difference%3F.png?width=2544&quality=low) First, Second and Third Party Data: What Is the Difference? Rogier de Moel](https://www.gxsoftware.com/en/blog/first-second-and-third-party-data-what-is-the-difference) ##### [![Mapping the Customer Data Platform Landscape](https://www.gxsoftware.com/hs-fs/hubfs/Mapping%20the%20Customer%20Data%20Platform%20Landscape.jpg?width=699&quality=low) Mapping the Customer Data Platform Landscape Guus Rutten](https://www.gxsoftware.com/en/blog/mapping-the-customer-data-platform-landscape) ![Contact us](https://www.gxsoftware.com/hs-fs/hubfs/Rob%20Form%20image.png?width=834&quality=low) ### Curious about what we can do for you? ##### Fast shortcuts - [Blog](https://blog.gxsoftware.com/en) - [Resources](https://www.gxsoftware.com/en/resources) - [Support](https://service.gxsoftware.com/hc/en-us) - [Contact](https://www.gxsoftware.com/en/contact) ##### Visit us offline - Wijchenseweg 111 - Nijmegen - [024 388 82 61](tel:0031%2024%20388%2082%2061) - [info@gxsoftware.com](mailto:info@gxsoftware.com) ##### Go cross-channel with GX - - - © GX Software - [Privacy](https://www.gxsoftware.com/en/privacy) - [Cookies](https://www.gxsoftware.com/en/cookies) ![](https://www.gxsoftware.com/hubfs/HH_Part%20of_RGB_white.svg)