Focus on existing customers
Churn rates in the telecoms market are notoriously high; customers will move to a cheaper provider at the drop of a hat. And who can blame them? With providers increasingly restricted in how they can offer something different from their rivals, the one criterion left is price.
So it really is a waste of time to join the fight for new customers, because they head out of the door as quickly as they walked in. With our software, you focus on existing clients. Here, the potential is enormous – and not only because of the cross and upsell opportunities in the triple of internet, telephone and TV. But also because targeted and effective costumer communication really will give you that edge over the competition.