Fan Relationship Management is the name of the game
Fans are for life. If you support a club, you don’t switch. All the same, stadium attendance is coming down, because of competing pastimes and new sports broadcasters on TV. Sport itself is losing out too: fewer of us are joining clubs.
High time to optimize the relevance of your customer communications. With our software you can identify a fan immediately, and engage him in the dialogue most relevant to him. For instance, you could motivate a fan of TV sports to actually attend a match, or encourage customers who were once fit and active to get exercising again. It is only with the right service-oriented customer communication that you as a club or sporting association can rapidly increase your fan base.