Our blogs

1. 
   • Unified Customer Data

   Turning data into action: why dashboards aren’t enough

   Guus Rutten

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2. 
   • Unified Customer Data
   • Personalization

   Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways

   Guus Rutten

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3. 
   • Unified Customer Data
   • Personalization

   Data Centralization: The Key to a Reliable Golden Customer Record

   Guus Rutten

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4. 
   • Unified Customer Data

   Mapping the Customer Data Platform Landscape

   Guus Rutten

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5. 
   • Unified Customer Data
   • Composable Architecture

   What is a Customer Data Platform (CDP)?

   Guus Rutten

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6. 
   • Journey Orchestration

   Implementing a Customer Data Platform (CDP) for ABM Success

   Guus Rutten

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7. 
   • Unified Customer Data
   • Personalization
   • Journey Orchestration

   The Power of Account-Based Marketing with a CDP

   Guus Rutten

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8. 
   • Personalization

   Personalization: 3 inspiring examples

   Guus Rutten

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