---
title: Make Digital Personal Blog | Guus Rutten
description: <h6>Business Consultant bij GX</h6> Het leven is geen videoclip.
---

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# Our blogs

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### Posts by Topic

- [Unified Customer Data (23)](https://www.gxsoftware.com/en/blog/tag/unified-customer-data)
- [Personalization (19)](https://www.gxsoftware.com/en/blog/tag/personalization)
- [Web & App Development (8)](https://www.gxsoftware.com/en/blog/tag/web-app-development)
- [Compliance (7)](https://www.gxsoftware.com/en/blog/tag/compliance)
- [UX / UI (7)](https://www.gxsoftware.com/en/blog/tag/ux-ui)
- [Journey Orchestration (5)](https://www.gxsoftware.com/en/blog/tag/journey-orchestration)
- [AI & Automation (4)](https://www.gxsoftware.com/en/blog/tag/ai-automation)
- [Composable Architecture (4)](https://www.gxsoftware.com/en/blog/tag/composable-architecture)
- [Experience Operations (3)](https://www.gxsoftware.com/en/blog/tag/experience-operations)

1. ![](https://www.gxsoftware.com/hubfs/Turning-data-into-action-why-dashboards-arent-enough-DDMA-1.jpg)
   
     - Unified Customer Data
   
   ### Turning data into action: why dashboards aren’t enough
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/turning-data-into-action-why-dashboards-arent-enough)
2. ![](https://www.gxsoftware.com/hubfs/Data%20hurdles%20Golden%20Customer%20Record%20header%20900x600%20%20(3).png)
   
     - Unified Customer Data
     - Personalization
   
   ### Overcoming Challenges in Creating a Golden Customer Record: 5 takeaways
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/overcoming-challenges-in-creating-a-golden-customer-record-5-takeaways)
3. ![](https://www.gxsoftware.com/hubfs/Hubspot%20Blog%20header%20900x600%20%20(2).png)
   
     - Unified Customer Data
     - Personalization
   
   ### Data Centralization: The Key to a Reliable Golden Customer Record
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/data-centralization-the-key-to-a-reliable-golden-customer-record)
4. ![](https://www.gxsoftware.com/hubfs/Mapping%20the%20Customer%20Data%20Platform%20Landscape.jpg)
   
     - Unified Customer Data
   
   ### Mapping the Customer Data Platform Landscape
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/mapping-the-customer-data-platform-landscape)
5. ![](https://www.gxsoftware.com/hubfs/A%20Customer%20Data%20Platform%20(CDP).jpg)
   
     - Unified Customer Data
     - Composable Architecture
   
   ### What is a Customer Data Platform (CDP)?
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/what-is-a-customer-data-platform-cdp)
6. ![](https://www.gxsoftware.com/hubfs/iStock_000018076345Large%20(2)-1.jpg)
   
     - Journey Orchestration
   
   ### Implementing a Customer Data Platform (CDP) for ABM Success
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/implementing-a-customer-data-platform-cdp-for-abm-success)
7. ![](https://www.gxsoftware.com/hubfs/Accoun_Based_Marketing_CDP.png)
   
     - Unified Customer Data
     - Personalization
     - Journey Orchestration
   
   ### The Power of Account-Based Marketing with a CDP
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/the-power-of-account-based-marketing-with-a-cdp)
8. ![](https://www.gxsoftware.com/hubfs/Fotos/blogs/personalisatie%20-%203%20voorbeelden.png)
   
     - Personalization
   
   ### Personalization: 3 inspiring examples
   
   *Guus Rutten*
   
   [Lees meer](https://www.gxsoftware.com/en/blog/personalization-3-inspiring-examples)

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