For the sixth consecutive year, GX Software has been listed in Gartner’s September 2016 ‘Magic Quadrant for Web Content Management’.
GX Software Listed in Gartner’s Magic Quadrant
As one of the world’s leading information technology research and advisory companies, Gartner evaluates global vendors of WCM systems on an annual basis for its Magic Quadrant.
Software for sales and service
GX Software is ideally suited for service-oriented organizations, where focusing on customer experiences doesn’t stop after someone has bought a product, but actually starts in the many subsequent post-purchase interactions. It is recognized that GX Software holds a bold vision (named Customers for Life) on this specific topic.
‘A lot of marketing software is focused on winning new customers’, says Willem Rossieau, CEO of GX Software. ‘But maintaining long-term relationships with customers on digital channels is equally important. For many organizations, it is vitally important to provide the kind of seamless, cross-channel customer experience that enhances satisfaction and loyalty.’
Enduring customer esteem and loyalty
GX Software believes this listing in the Magic Quadrant for a sixth successive year reflects the high esteem in which GX Software is held by its customers (the most loyal among them include telecoms giant KPN, insurer Nationale-Nederlanden, retail bank SNS and Ajax, the legendary football club). They all speak highly of the level of support they get from GX Software, especially in the light of the competitive value added ratio of its software.
About the Magic Quadrant
For companies, the choice of a suitable WCM system is an important strategic decision which is the basis of all digital marketing strategy. Many companies therefore rely on Gartner’s report before choosing a WCM vendor. The Magic Quadrant for Web Content Management is the culmination of research in the WCM market. Gartner evaluates vendors on two criteria: Completeness of Vision and Ability to Execute. On that basis, 18 vendors have been designated as a Leader, Challenger, Visionary or Niche Player.
Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.