Case: Voetbal International

Case: Voetbal International

VI, part of WPG Uitgevers, publishes independent soccer news. With extensive reports, statistics and interviews, VI keeps the public up-to-date on all national and international developments in top soccer. Voetbal International (VI) has completely renewed its online channels.

VI, part of WPG Uitgevers, publishes independent soccer news. With extensive reports, statistics and interviews, VI keeps the public up-to-date on all national and international developments in top soccer. Voetbal International (VI) has completely renewed its online channels.

The use of XperienCentral as web content management system (WCM) means that VI editors can now work more efficient. They can also manage their online channels (website, mobile website, apps and social media) centrally. Moreover, from now on VI will also offer visitors individually relevant content to improve their online experience and increase their loyalty.

The benefits:

  • Content in managed more centrally for all online channels
  • The editorial process runs more efficient
  • Significant costs and time savings are achieved
  • Individual relevant content increases visitor satisfaction

Michel de Nooijer, New Media Marketing Manager, explains: “We are extremely pleased with our renewed online channels. We help our visitors to find the latest and most preferred soccer news more quickly and easily. Furthermore, our editorial processes have become considerably more efficient.”

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