Create the best online experiences using personalization
Consumers go online to search for something, buy something or to experience something new. Rarely do they do so for the exact same reason. It is therefore important that your online channels account for these differences. By doing so you will increase visitor loyalty and improve your online results. But how do you offer your customers and prospects a relevant experience? With XperienCentral and BlueConic you can do just that!
XperienCentral: the first CMS that has the customer at its center
Cross-channel content delivery
Using our content management system (CMS) XperienCentral, web editors can maintain content for all their online channels (website, apps and social media). XperienCentral can be scaled up to handle millions of visitors. As a result, our CMS is suitable for organizations that maintain multiple websites, have websites that attract large numbers of visitors and/or have an intranet used by hundreds or thousands of employees.
Brands relying on XperienCentral
We are extremely pleased with our renewed online channels. We help our visitors to find the latest and most preferred soccer news more quickly and easily. Furthermore, our editorial processes have become considerably more efficient.
Michel de Nooijer - New Media Marketing Manager
We have found GX Software to be an extremely reliable partner. The added value that GX Software offers is their involvement and the fact that that they think along with us to come up with innovative online marketing solutions, which help us to focus on our communications with our customers.
Ivanka Pokraeva - Project Manager
WageningenUR.nl was implemented through a joint vision and approach. Extremely good cooperation between internal stakeholders and suppliers realized an excellent result.
GX Software’s expertise played an important role in achieving the result.
Yno Papen - Program Manager
We are extremely happy to partner with GX Software to bring our web portfolio up to date from both a visual and architectural standpoint. GX Software’s CMS fits extremely well into our technical landscape and brings our marketing and product managers the tools that they need to convey our message to our target groups.
David Webster - Web Architect
Customers go their own way online. The one is searching for new insurance, the other seeks to extend his or her mobile phone description. To help online visitors, it is important to offer all kinds of content. XperienCentral makes it possible to do just that.
XperienCentral stores all online interactions for a visitor: every click, every page visited, and every search term filled in. Based on this information, you can set up your CMS so that every visitor is offered the most relevant content.
Customized editing environment
Every organization has its own editing process, therefore it is important for a CMS to be flexible and adaptable. For this reason, XperienCentral has a rich standard environment to which you can easily add new functionality. In this way, our CMS always conforms to the wishes of every organization.
XperienCentral fits in well, not just at the organizational level, but also at the level of the individual user. This is important because not all CMS users perform the same tasks. For this reason the XperienCentral user interface is very flexible: the end users select for themselves which widgets they have at hand in order to work as efficiently as possible.
The CMS as the hub of an online infrastructure
Organizations have all sorts of online channels which are often controlled via multiple systems. With XperienCentral, you can tie all your online channels together and manage the content from all the channels in one central location.
XperienCentral also integrates seamlessly with back-office systems. Personal details from a form filled in by a website visitor can automatically be sent to a CRM system. If your product database is coupled with XperienCentral, photographs added to your product database are directly accessible to your webshop. In these and other ways your systems can be highly enriched.
XperienCentral is developed on the Java platform. Technical users (Java developers) can add their own functionality to our CMS, from small to large, extensive plugins. In addition to the website, developers can add functionality to the XperienCentral editing environment in order to broaden its possibilities.
GX Software supports developers in a wide variety of ways. We offer testing tools that automatically check whether a newly developed plugin meets the minimum requirements necessary to function well. We also have an interactive user platform where developers can, among other things, share knowledge and experience, consult technical documentation (API references, etc.), and download plugins created by other developers.