Voetbal International, a European sport magazine publisher and independent authority in the field of soccer information, has implemented a very successful strategy to drive online results using a new visitor-focused approach. The company achieved more website visitors through additional online channels and streaming video and created new online revenues with targeted merchandizing.

The publisher implemented its online strategy in a very competitive market and has successfully taken the next step in delivering online experiences to millions of sport fans. A mobile channel, commercial iPhone app and WebTV increased the company’s website traffic. Adding visitor intelligence to understand individual sport fan preferences and the introduction of targeted merchandizing, a product offering specifically targeted to the individual visitor interest and preferred sport team, created a new and significant online revenue stream and happy online sport fans.
Voetbal International’s online activities are powered by GX Software solutions for Web Content, Traffic and Visitor Conversion management. These next generation packaged solutions allow online marketers and e-business managers to automatically build online anonymous visitor profiles and enable real-time segmentation for targeted content and merchandizing with proven higher conversion rates up to 200%.
Gert-Jan Schikker, Voetbal International Marketing Manager New Media, will speak and share his experience and results on Thursday May 20th, 2010 during session E5 at The Gilbane Conference San Francisco.


For more information please contact GX Software at +1 650 632 4375 (North America) or +31 24 38 88 261 (Europe & Asia) or send an email to info@gxsoftware.com