Website listens to visitors and improves conversion
09-04-2010
GX Software developed an advanced Traffic and Conversion solution. The solution offers marketing and e-Business professionals the possibility to generate more website traffic and to improve conversion and website results by tracking anonymous visitors, gauging their interests, and offering immediate response.
Marketing and E-Business professionals are now able to increase website results and online activity from a uniform environment. More channels and means for mobile Internet and WebTV and optimum search engine searchability result in more new and repeat visitors. The conversion part of the solution is aimed at the anonymous visitors by monitoring their click behavior and adapting the information accordingly. GX Software developed the solution in the past few quarters with the help of several clients.
Monitoring the behavior of each anonymous website visitor, what he is looking for and what he is interested in, results in a collection of data that is used to determine whether the visitor falls in a specific target group, what relevant information should be offered, or what kind of interaction should take place. This improves the user experience and client engagement and increases the conversion rate.
Voetbal International (www.vi.nl), Dutch publisher and independent authority in the field of soccer information since 1965, is one of the first users and has been operational for a few months. Gert-Jan Schikker, Marketing Manager New Media, explains: “We take soccer very seriously. Content on the website literally and figuratively occupies center stage. We focus on quality as opposed to quantity. The visitor expects our editors to give him relevant content based on facts, not gossip or rumors. Being able to offer relatively simple content geared toward team preferences has editorial and commercial advantages. Statements aimed at specific fans produce significantly better conversion rates. Our visitors seem to appreciate it.”
Hans Willems, responsible for GX Marketing: “This standard solution gives organizations proceeding from an integral strategy and environment, the possibility to support various channels, improve client experience and involvement, make campaigns more successful, and foremost increase online results. But I am also glad that we succeeded without having to rely on complex and expensive integrations. Clients want to see quick results and expect technology that you can click and simply turn on.”
Marketing and E-Business professionals are now able to increase website results and online activity from a uniform environment. More channels and means for mobile Internet and WebTV and optimum search engine searchability result in more new and repeat visitors. The conversion part of the solution is aimed at the anonymous visitors by monitoring their click behavior and adapting the information accordingly. GX Software developed the solution in the past few quarters with the help of several clients.
Monitoring the behavior of each anonymous website visitor, what he is looking for and what he is interested in, results in a collection of data that is used to determine whether the visitor falls in a specific target group, what relevant information should be offered, or what kind of interaction should take place. This improves the user experience and client engagement and increases the conversion rate.
Voetbal International (www.vi.nl), Dutch publisher and independent authority in the field of soccer information since 1965, is one of the first users and has been operational for a few months. Gert-Jan Schikker, Marketing Manager New Media, explains: “We take soccer very seriously. Content on the website literally and figuratively occupies center stage. We focus on quality as opposed to quantity. The visitor expects our editors to give him relevant content based on facts, not gossip or rumors. Being able to offer relatively simple content geared toward team preferences has editorial and commercial advantages. Statements aimed at specific fans produce significantly better conversion rates. Our visitors seem to appreciate it.”
Hans Willems, responsible for GX Marketing: “This standard solution gives organizations proceeding from an integral strategy and environment, the possibility to support various channels, improve client experience and involvement, make campaigns more successful, and foremost increase online results. But I am also glad that we succeeded without having to rely on complex and expensive integrations. Clients want to see quick results and expect technology that you can click and simply turn on.”
