GX Software positioned in Gartner’s Magic Quadrant for Web Content Management (WCM)
15-11-2011
GX Software, global provider of WCM and Online Marketing software, has been positioned by Gartner, Inc. in the “Magic Quadrant for Web Content Management.”* Gartner, the world's leading information technology research and advisory company, evaluates vendors of WCM systems on an annual basis and includes the 20 key players in the global WCM market in its Magic Quadrant report.
Inclusion in Gartner’s Magic Quadrant comes during a robust period of growth for GX Software. With a strong foothold in the European market, GX Software has succeeded in expanding their presence in North America as well. American customers are currently served from offices in San Francisco (North American headquarters) and New York. GX Software foresees further expansion into specific new vertical and geographical markets as well as within their partner network.
Strategic Importance of Magic Quadrant
The choice of a suitable WCM system is an important strategic decision, one that plays an integral part in fulfilling a company’s online goals and objectives. Many companies therefore rely on Gartner’s reports before choosing a solution and vendor. The Gartner Magic Quadrants are a culmination of research in a specific market, giving a wide-angle view of the relative positions of market competitors.
Multichannel delivery to mobile, social and web, as well as cross-channel optimization, are important aspects of WCM. GX Software offers two products relevant to Online Channel Optimization (OCO): GX WebManager, a WCM offering, and BlueConic, a product designed to help increase engagement across multiple online channels.
WCM and Online Marketing Solutions
“We believe that being positioned in Gartner's Web Content Management Quadrant affirms our strategy and investments in this marketplace. We feel our placement in this report reflects the fact that we enable top brands to successfully deliver individualized customer experiences across social, mobile and web channels,” said Hans Willems, CMO at GX Software. “With GX WebManager and BlueConic we are responding to market demand for the management and optimization of all online channels, creating a personalized experience for every individual.”
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
*Gartner, Inc., Magic Quadrant for Web Content Management, Mick MacComascaigh, et al, November 10, 2011.
Strategic Importance of Magic Quadrant
The choice of a suitable WCM system is an important strategic decision, one that plays an integral part in fulfilling a company’s online goals and objectives. Many companies therefore rely on Gartner’s reports before choosing a solution and vendor. The Gartner Magic Quadrants are a culmination of research in a specific market, giving a wide-angle view of the relative positions of market competitors.
Multichannel delivery to mobile, social and web, as well as cross-channel optimization, are important aspects of WCM. GX Software offers two products relevant to Online Channel Optimization (OCO): GX WebManager, a WCM offering, and BlueConic, a product designed to help increase engagement across multiple online channels.
WCM and Online Marketing Solutions
“We believe that being positioned in Gartner's Web Content Management Quadrant affirms our strategy and investments in this marketplace. We feel our placement in this report reflects the fact that we enable top brands to successfully deliver individualized customer experiences across social, mobile and web channels,” said Hans Willems, CMO at GX Software. “With GX WebManager and BlueConic we are responding to market demand for the management and optimization of all online channels, creating a personalized experience for every individual.”
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
*Gartner, Inc., Magic Quadrant for Web Content Management, Mick MacComascaigh, et al, November 10, 2011.
