GX Software named Market Challenger for Web Engagement Management
05-08-2010
GX Software has been named a Market Challenger for Web Engagement Management solutions in CMSWire Magazine, a specialty publication from Simpler Media group. GX customers offer proof that the GX web content, traffic and conversion solution is easily and effectively used for Web Engagement Management.
Web Engagement Management (WEM) is described as a composite concept which includes content optimization, multi-channel management, conversational engagement, demand generation and sales supporting processes.
The GX Software web Content-, Traffic- and Conversion solution delivers robust capabilities to support marketers and content or e-business managers to increase online results.The product includes visitor behavior and intelligence, targeted marketing and integrated e-commerce capabilities for online sales purposes.
“GX Software is another vendor worthy of an honorable mention, not because it has described or marketed its software in terms of the core components of WEM, but because of how easily and effectively some of its customers have used the product to that effect,” wrote Tony White, contributing CMSWire author and founder of Ars Logica, a vendor-neutral advisory firm that helps clients assess their content management requirements.
“We work closely together with our enterprise customers to deliver standard content, traffic and conversion capabilities which help them to improve their online results,” said Hans Willems, responsible for marketing at GX. “We are very proud that our customers already easily and effectively use advanced online mechanisms to be more competitive, result driven and, bottom line, more profitable.”
The GX Software web Content-, Traffic- and Conversion solution delivers robust capabilities to support marketers and content or e-business managers to increase online results.The product includes visitor behavior and intelligence, targeted marketing and integrated e-commerce capabilities for online sales purposes.
“GX Software is another vendor worthy of an honorable mention, not because it has described or marketed its software in terms of the core components of WEM, but because of how easily and effectively some of its customers have used the product to that effect,” wrote Tony White, contributing CMSWire author and founder of Ars Logica, a vendor-neutral advisory firm that helps clients assess their content management requirements.
“We work closely together with our enterprise customers to deliver standard content, traffic and conversion capabilities which help them to improve their online results,” said Hans Willems, responsible for marketing at GX. “We are very proud that our customers already easily and effectively use advanced online mechanisms to be more competitive, result driven and, bottom line, more profitable.”
