GX first with embedded Google Analytics
GX Software has released an out-of-the-box module which embeds Google Analytics information in its flagship product GX WebManager. The tight integration and delivery of Google Analytics data, as part of daily work processes, makes Google Analytics enterprise ready for GX corporate accounts.
GX is participating in the Google Analytics API Private Beta program in order to deliver Google analytical data directly to GX end users. Martin van Mierloo, Product Manager at GX, explains: “Until now, a web site manager had to go to a separate environment for web site metrics. Using the new Google Analytics integration capabilities, we can retrieve relevant information from the Google database and present it to all individual web site editors, right where they need it and in a single well-known user interface. It is the final step to adopt this great analytical tool in an enterprise environment.”
Martijn van Berkum, CTO at GX: “This is an excellent example of how our customers can bring great functionalities together in order to accelerate their on-line business. Web site metrics are key for our customers and I am proud that we can deliver Google Analytics data to their fingertips.”
The module is available as a component at wcmexchange.com, our internet marketplace.