As part of its 'Traffic & Conversion' product strategy, GX launches a new form module called "Interactive Forms." With Interactive Forms, editors and marketers have a new innovative module for setting up interaction with website visitors. With interactive forms, editors, marketers, and website visitors fully benefit from this interaction. Using this module, web forms can be created to generate and improve user registrations, communication, transactions or self service which increases conversion rates as a result.

Online forms have always been a vital part of online information and business processes. They are also a critical component because many interactions and transactions are conducted during a visitor’s orientation phase or while purchasing products or services. For self service and communication between visitors and businesses, easy-to-use forms are a must. Forms must therefore be easy, safe and stable.

To achieve this, Interactive Forms provides many possibilities. Compiling a form is simple using drag-and-drop and visual business rules and conditions. Large numbers of forms are easy to manage through versioning, workflow and a full import/export option. Forms can be integrated with back office systems using one of the standard connectors or by developing a custom connector.

Interactive Forms goes further than just publishing and management. After a form is published, editors can trace and increase the effectiveness of each form. Interactive Forms provides information to answer questions like at which step visitors stopped, which form variant works best and what forms are most often used. Based on this information forms can be continuously improved which results in visitors checking out products, requesting information or registering, for example.

Interactive Forms is part of GX WebManager 9110. This new version of GX WebManager also contains a number of other improvements for the inline editing mode. The personalization module is extended with the ability to apply large scale personalization. Also new in GX WebManager 9110 is support for a number of new platforms:: Windows 7, Windows 2008 64-bit and MS SQL 2008.

For more information please contact GX Software at +1 617.663.5797 (North America) or +31 24 38 88 261 (Europe & Asia) or send an email to info@gxsoftware.com.