Ajax opts for Online Engagement solutions for optimum fan contact
21-12-2011
To optimize the online experience of its fans, Ajax has decided to deploy GX Software’s customer-driven BlueConic Online Engagement software. With this software Ajax can contact individual visitors in real-time across all online channels, and can conduct relevant interactions with them at the right time so as to create an even better online experience.
Ajax decided to take the next step towards further professionalization of its online fan interaction. The soccer club has been highly active online for some time, and has also been utilizing an increasing number of channels: Web, InternetTV, digital magazines, shop, Facebook, Twitter, Hyves and apps. They are very successful (the largest Facebook community in the Netherlands, for example), but an increasing demand is steadily being created for a customer-driven online marketing strategy.
According to Mark van Leest, Media Manager for Ajax, the online media landscape has become highly fragmented and thus cohesion between the various online platforms and sites is extremely complicated. “Deploying BlueConic provides us the information as a foundation for Ajax to be able to make better decisions on the use of (our own) online media channels.”
Progressive Profiling, Dynamic Segmentation and Actionable Insights
GX Software, global supplier of Web Content Management and Online Marketing Software, offers products giving Ajax the ability to set up a company-wide customer relationship strategy. With BlueConic Ajax can deploy a fan-driven approach stretching further than its own online channels, using Progressive Profiling, Dynamic Segmentation and Actionable Insights.
An even better Online Customer experience
In the initial phase the soccer club will combine the real-time details of its (anonymous) visitors across various online channels into one client profile. It will use this basis to optimize the user experiences across various channels by offering relevant content in real-time for every contact. Over the longer term other sources and systems will also be linked to create an even better online customer experience.
According to Mark van Leest, Media Manager for Ajax, the online media landscape has become highly fragmented and thus cohesion between the various online platforms and sites is extremely complicated. “Deploying BlueConic provides us the information as a foundation for Ajax to be able to make better decisions on the use of (our own) online media channels.”
Progressive Profiling, Dynamic Segmentation and Actionable Insights
GX Software, global supplier of Web Content Management and Online Marketing Software, offers products giving Ajax the ability to set up a company-wide customer relationship strategy. With BlueConic Ajax can deploy a fan-driven approach stretching further than its own online channels, using Progressive Profiling, Dynamic Segmentation and Actionable Insights.
An even better Online Customer experience
In the initial phase the soccer club will combine the real-time details of its (anonymous) visitors across various online channels into one client profile. It will use this basis to optimize the user experiences across various channels by offering relevant content in real-time for every contact. Over the longer term other sources and systems will also be linked to create an even better online customer experience.
