BlueConic: Customer-driven Online Engagement

Customers come in contact with your brand via various channels: they visit your website, access your app, talk about your brand on social media, and so on. Online engagement software BlueConic follows visitors across all your channels from their first click and always offers them individually relevant messages. This not only benefits their online experience, but also results in a higher turnover
contribution per channel.

Customer engagement

Each brand strives for a growing, faithful clientele. BlueConic customer engagement solutions help with this. If you want to retain your existing customers and win new ones, you first need to get to know them better. That’s why BlueConic stores all your customers’ interactions in individual customer profiles. This enables you to be of optimum service to them with relevant messages. For instance, you can:
• retain and improve customer loyalty at the individual level;
• collect individual feedback from customers and respond to this online.

Channel optimization

Whether you manage one or more channels, you would always like to offer customers the best online experience. With BlueConic you can manage your online communications cross-channel and attune these to customers’ personal requirements. This not only makes their online experience entirely relevant, but also increases your conversion ratio. Get more from your online channels through:
• personalizing the online channel from the first click to reduce bounce rates;
• allowing an appropriate inbound campaign to follow a traffic-rich outbound campaign.

Permission marketing

As well as satisfying online privacy legislation, permission marketing stands for listening to personal communication preferences. BlueConic allows customers to indicate themselves how often and via which channel you may communicate with them. With BlueConic:
• your customer only needs to indicate once that he wants to opt in, because this automatically applies to all your other channels;
• you always comply with the repeatedly changing international privacy laws.