The US-based Modine Manufacturing Company and its UK-based subsidiary Airedale renewed their websites with the implementation of GX Software’s CMS, supporting their ethos to continually improve. Not only have customers benefited from this, but also content editors have seen dramatic improvements. Airedale has combined the renewal with a redesign of the front end; Modine and the
Modine HVAC websites will follow in its footsteps in 2014.
Marketers are able to prepossess consumers’ buying behavior through apps. That is the main conclusion Utrecht University has taken from its research, commissioned by GX Software. The study consisted of a survey, sent out to 15,000 smartphone and tablet users in the United States and the Netherlands. The outcomes provide clear guidance to marketers who want to increase the value of their apps.
PANalytical, part of Spectris PLC and market leader in X-ray analysis equipment, is improving its worldwide online platform and online strategy with GX Software’s products. With branches in more than 60 countries, PANalytical has customers throughout the world. Thanks to its content management system (CMS) and GX Software’s online engagement solution, PANalytical will offer all its customers personally relevant content from now on.
Boston, MA – October 22, 2013 – GX Software, Inc. a leading web content management and online marketing software provider, today announced a strategic partnership with Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company. Together, GX Software and Harte-Hanks will enable leading brands to provide customers and prospects with real-time, contextually-relevant content and communications across all channels and the entire customer lifecycle with BlueConic. The result, a better customer experience, will improve conversion rates and brand engagement in the age of the empowered consumer.
VARA, one of the largest broadcaster & media companies of the Netherlands, will give a presentation during Forrester Customer Experience Forum in Los Angeles at October 9th and 10th. Represented by its Managing Director New Media Rutger Verhoeven, VARA will demonstrate that a strong brand is not what makes customers loyal, but offering them individual relevancy is. With this, VARA will make a valuable contribution to the event theme “Boost Your Customer Experience To The Next Level”.
Yesterday, Western Canada Lottery Corporation (WCLC) released its new website. The site, running on GX Software’s CMS, enables WCLC to respond more rapidly to changes that the market requires. Moreover, WCLC is right up to date thanks to a complete rebuild of the front end.
GX Software has enlarged its partner network with Transcend360, a marketing consulting firm from the United Kingdom. GX Software and Transcend360 teamed up to deliver the latest online marketing solutions, enabling organizations to engage with their online audience across all customer touch points and build valuable customer relationships.
Apps are becoming more and more popular. Companies want to take advantage of this and to attract more app users they are searching for ways to connect their apps to their customers’ needs. GX Software has expanded its online engagement software, BlueConic, to help them with this. It enables users to measure their customers’ app behavior, personalize the app for each customer and synchronize customer’s app experience to their web experiences.
From now on BIM Media, publisher of several Dutch multimedia titles, will be using online engagement software BlueConic to adjust its marketing messages to visitors’ personal preferences. Displaying individually relevant messages not only increases conversion, but also delivers more valuable leads.
Voetbal International (VI) renewed all its online channels on August 1st. These now run on XperienCentral, GX Software’s newest web content management system (WCM). From now on, on all VI channels, visitors can receive individually relevant content, enabling them to find their way to interesting soccer news more quickly.
GX Software, global provider of Web Content Management (WCM) and Online Marketing software, has been named a Visionary by Gartner in its 2013 ‘Magic Quadrant for Web Content Management’. It is the third consecutive year that GX Software has been listed. Gartner, one of the world’s leading information technology research and advisory companies, evaluates global vendors of WCM systems on an annual basis and includes the key players in its Magic Quadrant.
Today GX Software is introducing the very first Web Content Management system (WCM) that creates individual online experiences: XperienCentral. This successor to GX WebManager 9 acts from an individual visitor perspective and personalizes each online channel – from website to mobile app. This will result in satisfied customers and make it easier to achieve online objectives.
Amsterdam ArenA heeft zijn website www.amsterdamarena.nl vernieuwd. In de zoektocht naar een nieuw Content Management Systeem (CMS) kwam GX WebManager als beste uit de bus. De nieuwe website is overzichtelijk, klantgericht én geschikt voor tablet en mobiele telefoon.
Testing and optimizing online customer interactions is usually a very time-consuming task. This prevents many marketers optimizing conversions on their websites. That is why GX Software is introducing self-learning Optimizers in its online engagement software BlueConic. It allows online marketers to optimize customer interactions automatically without having to go through time-intensive testing procedures. Not only does it save you a lot of work, but it also improves conversions by up to 80%.
Interest in Online Engagement continues to grow. Engagement rules, not only on all kinds of news and blog sites, but also at marketing events. And rightly so! Engagement through personal, relevant communication results in increased customer satisfaction and loyalty and a higher turnover. As a provider of Online Engagement solutions, GX Software underlines this trend: GX Software customers have already created more than 100 million profiles and conducted more than 4 billion interactions!
Pitney Bowes Software and GX Software have recently teamed up to fulfill customer demands in today’s constantly evolving communication landscape. Customers are now looking to connect with organizations in more ways than ever before.
Online Engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 marketers in the United States and the Netherlands. The results of this study show that Online Engagement is growing rapidly and that marketers are achieving promising results.
GX Software has once again secured a place in the list of the 100 most powerful IT- companies in the Netherlands with the best image. Only companies that are financially healthy, innovative and have a good image as business partner and employer are allowed to be part of the final list. GX Software moved up a remarkable 23 places, from number 78 to 55, leaving big names as T-Mobile, NXP Semiconductors, Verizon, Compuware and many others behind.
On the first of November 2012, GX Software announced its new Web Content Management System, Web Manager 10 'XperienCentral'. XperienCentral is the successor of WebManager 9, with which GX Software has, served large national and international companies for years. XperienCentral is the first CMS that takes into account the physical location of a visitor and also whether he or she is on a website or on another channel, for example Facebook. XperienCentral even pays attention to the time of day and the type of persona of a visitor. The result? A customized message that fits the situation of each visitor, leading to higher engagement and better online results.
GX Software, global supplier of Web Content Manager and Online Marketing Software, and Sqills, a full service internet solution provider, have signed a partnership agreement. Sqills will distribute and implement GX WebManager for its clients in order to optimize the realization of transactional solutions.