Big Data is booming: 90% of the world’s data is created in the last two years. In online marketing Big Data has become the buzzword. However, the reality appears to be more obstinate: only 12% of company data is used. In cooperation with Utrecht University, GX Software carried out scientific research and found out how marketers can benefit from Big Data.
The Dutch mobility association ANWB has extended its contract with BlueConic. ANWB is using the engagement solution to offer its 4 million members an improved online service. ANWB has used behavioral targeting to make its website more relevant to individual visitors.
GX Software’s client ING, a multinational bank with Dutch roots, has revamped its corporate site. In order to complete the redesign, ING worked closely together with design agency Fabrique and GX Software.
BOSTON – February 13, 2014 – BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, today announced a Series A round of $3 million led by Sigma Prime Ventures. The Series A round brings the company’s total funding to $7 million. BlueConic will use the funds to fuel aggressive expansion into the U.S. market, including moving its corporate headquarters and executive team to Boston and rapidly growing its sales and marketing presence. The move comes on the heels of the company closing out 2013 with 300% year-over-year annual revenue growth.
Novamedia – de organisatie achter de Nationale Postcode Loterij, de VriendenLoterij, de BankGiro Loterij, de Zweedse Svenska PostkodLotteriet en de Engelse People’s Postcode Lottery – heeft een driejarig contract gesloten met GX Software. Novamedia neemt beide oplossingen van GX Software af: het CMS XperienCentral en de online-engagementsoftware BlueConic. Beide producten ondersteunen Novamedia’s belangrijkste online doel: customer engagement.
In January, most marketers find themselves making plans for the year ahead. What aims should we be pursuing in 2014? GX Software did research and concluded the following: 2014 will be the year of online engagement. Every marketer will benefit from a sound online engagement strategy, as GX Software’s infographic, published today, points out.
GX Software, supplier of the WCM system XperienCental, is positioned as an ‘Aspirational WCM Vendor’ in the research report Market Overview: Web Content Management, listing 27 WCM suppliers.
GX Software and Virtual Affairs have signed a cooperation agreement. Virtual Affairs will be deploying GX Software’s BlueConic. This online engagement solution will be used to support companies by making their online channels relevant for individual visitors. This benefits both the visitor’s online experience and the conversion ratio.
The US-based Modine Manufacturing Company and its UK-based subsidiary Airedale renewed their websites with the implementation of GX Software’s CMS, supporting their ethos to continually improve. Not only have customers benefited from this, but also content editors have seen dramatic improvements. Airedale has combined the renewal with a redesign of the front end; Modine and the Modine HVAC websites will follow in its footsteps in 2014.
Marketers are able to prepossess consumers’ buying behavior through apps. That is the main conclusion Utrecht University has taken from its research, commissioned by GX Software. The study consisted of a survey, sent out to 15,000 smartphone and tablet users in the United States and the Netherlands. The outcomes provide clear guidance to marketers who want to increase the value of their apps.
PANalytical, part of Spectris PLC and market leader in X-ray analysis equipment, is improving its worldwide online platform and online strategy with GX Software’s products. With branches in more than 60 countries, PANalytical has customers throughout the world. Thanks to its content management system (CMS) and GX Software’s online engagement solution, PANalytical will offer all its customers personally relevant content from now on.
Boston, MA – October 22, 2013 – GX Software, Inc. a leading web content management and online marketing software provider, today announced a strategic partnership with Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company. Together, GX Software and Harte-Hanks will enable leading brands to provide customers and prospects with real-time, contextually-relevant content and communications across all channels and the entire customer lifecycle with BlueConic. The result, a better customer experience, will improve conversion rates and brand engagement in the age of the empowered consumer.
VARA, one of the largest broadcaster & media companies of the Netherlands, will give a presentation during Forrester Customer Experience Forum in Los Angeles at October 9th and 10th. Represented by its Managing Director New Media Rutger Verhoeven, VARA will demonstrate that a strong brand is not what makes customers loyal, but offering them individual relevancy is. With this, VARA will make a valuable contribution to the event theme “Boost Your Customer Experience To The Next Level”.
Yesterday, Western Canada Lottery Corporation (WCLC) released its new website. The site, running on GX Software’s CMS, enables WCLC to respond more rapidly to changes that the market requires. Moreover, WCLC is right up to date thanks to a complete rebuild of the front end.
GX Software has enlarged its partner network with Transcend360, a marketing consulting firm from the United Kingdom. GX Software and Transcend360 teamed up to deliver the latest online marketing solutions, enabling organizations to engage with their online audience across all customer touch points and build valuable customer relationships.
Apps are becoming more and more popular. Companies want to take advantage of this and to attract more app users they are searching for ways to connect their apps to their customers’ needs. GX Software has expanded its online engagement software, BlueConic, to help them with this. It enables users to measure their customers’ app behavior, personalize the app for each customer and synchronize customer’s app experience to their web experiences.
From now on BIM Media, publisher of several Dutch multimedia titles, will be using online engagement software BlueConic to adjust its marketing messages to visitors’ personal preferences. Displaying individually relevant messages not only increases conversion, but also delivers more valuable leads.
Voetbal International (VI) renewed all its online channels on August 1st. These now run on XperienCentral, GX Software’s newest web content management system (WCM). From now on, on all VI channels, visitors can receive individually relevant content, enabling them to find their way to interesting soccer news more quickly.
GX Software, global provider of Web Content Management (WCM) and Online Marketing software, has been named a Visionary by Gartner in its 2013 ‘Magic Quadrant for Web Content Management’. It is the third consecutive year that GX Software has been listed. Gartner, one of the world’s leading information technology research and advisory companies, evaluates global vendors of WCM systems on an annual basis and includes the key players in its Magic Quadrant.
Today GX Software is introducing the very first Web Content Management system (WCM) that creates individual online experiences: XperienCentral. This successor to GX WebManager 9 acts from an individual visitor perspective and personalizes each online channel – from website to mobile app. This will result in satisfied customers and make it easier to achieve online objectives.