Op 16 mei worden in Amsterdam tijdens de Dutch Interactive Awards prijzen uitgereikt voor de beste online, interactieve werken van Nederland. De website van Wageningen UR is genomineerd in de categorie ‘Beste Corporate Site’. De technische realisatie van www.wageningenur.nl lag in handen van GX Software.
Testing and optimizing online customer interactions is usually a very time-consuming task. This prevents many marketers optimizing conversions on their websites. That is why GX Software is introducing self-learning Optimizers in its online engagement software BlueConic. It allows online marketers to optimize customer interactions automatically without having to go through time-intensive testing procedures. Not only does it save you a lot of work, but it also improves conversions by up to 80%.
Interest in Online Engagement continues to grow. Engagement rules, not only on all kinds of news and blog sites, but also at marketing events. And rightly so! Engagement through personal, relevant communication results in increased customer satisfaction and loyalty and a higher turnover. As a provider of Online Engagement solutions, GX Software underlines this trend: GX Software customers have already created more than 100 million profiles and conducted more than 4 billion interactions!
Pitney Bowes Software and GX Software have recently teamed up to fulfill customer demands in today’s constantly evolving communication landscape. Customers are now looking to connect with organizations in more ways than ever before.
Online Engagement is hot among marketers. But how intensively do we really use it? And what results do we achieve with it? To find out, the University of Utrecht conducted a study, commissioned by GX Software, consisting of a survey sent to 15,000 marketers in the United States and the Netherlands. The results of this study show that Online Engagement is growing rapidly and that marketers are achieving promising results.
GX Software has once again secured a place in the list of the 100 most powerful IT- companies in the Netherlands with the best image. Only companies that are financially healthy, innovative and have a good image as business partner and employer are allowed to be part of the final list. GX Software moved up a remarkable 23 places, from number 78 to 55, leaving big names as T-Mobile, NXP Semiconductors, Verizon, Compuware and many others behind.
On the first of November 2012, GX Software announced its new Web Content Management System, Web Manager 10 'XperienCentral'. XperienCentral is the successor of WebManager 9, with which GX Software has, served large national and international companies for years. XperienCentral is the first CMS that takes into account the physical location of a visitor and also whether he or she is on a website or on another channel, for example Facebook. XperienCentral even pays attention to the time of day and the type of persona of a visitor. The result? A customized message that fits the situation of each visitor, leading to higher engagement and better online results.
GX Software, global supplier of Web Content Manager and Online Marketing Software, and Sqills, a full service internet solution provider, have signed a partnership agreement. Sqills will distribute and implement GX WebManager for its clients in order to optimize the realization of transactional solutions.
Wageningen University and Research Centre (Wageningen UR) recently launched its completely redesigned website. The website not only has a bright and modern design but is also extremely rich in information. The new website underlines the position of Wageningen UR as an authority in the field of nutrition and health. With the new site, Wageningen UR engages in dialogue with its visitors. For instance by offering expert contact information on substantive articles. The site also combines content from hundreds of old websites; making a huge leap forward in accessibility, uniformity and single source publishing.
TRUSTe, the leading online privacy solutions provider has granted the TRUSTe seal to GX Software after a thorough review of their corporate website and the cloud-based version of BlueConic, the innovative online engagement solution.
GX Software, global provider of WCM and Online Marketing software, has been positioned as Visionary by Gartner, Inc. in the “Magic Quadrant for Web Content Management.”* Gartner, the world's leading information technology research and advisory company, evaluates vendors of WCM systems on an annual basis and includes the 19 key players in the global WCM market in its Magic Quadrant report.
GX Software announces the availability of a new module, called Visitor Aware Content within its Web Content Management system. Visitor Aware Content enables your website to mold itself around the visitor. This by helping organizations make their website aware of their visitors’ characteristics and interests, and by automatically adjusting the content offering accordingly. With this new extensive module, GX Software empowers organizations to create more dynamic websites with online experiences that stand out in offering relevancy.
On Tuesday April 24th, GX Software organizes a webinar about persona-based communication. Ruud Verstraeten, product marketer at GX Software, explains why persona-based communication is important, how it works and how it eventually boosts your online relevance.
Bank-insurer SNS REAAL has renewed its collaboration with GX Software, Web Content Management and Online Marketing supplier, with a 5-year agreement. This contract extension includes the implementation of GX WebManager for all SNS REAAL brands and sites.
The worldwide known football club PSV is to intensify its communication with visitors to the online media channels of the club. PSV wishes to optimize their user experience by coordinating its communication more to the individual wishes and needs of supporters. To realize this, PSV has turned to marketing solution BlueConic of software supplier GX Software.
On Tuesday April 24th GX Software organized a webinar about leveraging the Mobile Web. We invited guest speaker Vasilis van Gemert, Responsive Design expert and principal front-end developer at Mirabeau. He explained what Responsive Design is about and how to be ready for future mobile developments.
GX Software, global supplier of Web Content Management and Online Marketing software, and Document Dialog, solution provider in the area of multi-channel input and output management and content management solutions, have signed a partnership agreement. In its role as reseller, Document Dialog will distribute and implement BlueConic at its current and new clients, in order to support these in their aim to achieve relevant interactions with their online customers and visitors.
GX Software, global provider of Web Content Management and Online Marketing software, announced today the appointment of high-level advisors to help accelerate the company’s pursuit of global expansion and the strengthening of its operational excellence in international markets. The new Advisory Board members are Wim Heijting and Erik Aeyelts Averink.
GX Software offers new comprehensive, flexible opportunities for mobile marketing within its Web Content Management (WCM) System GX WebManager. The software allows marketers to provide online visitors with relevant, personal experiences via the mobile channel and is available immediately. GX WebManager reuses existing content for mobile apps and websites and supports all current mobile platforms.
Tuesday March 13th, GX Software organizes a webinar about Customer Intelligence with Forrester guest speaker Joe Stanhope. Joe Stanhope speaks about creating a marketing strategy based on unified customer insights. He explains how cross-channel customer insights can significantly enrich the knowledge that you have about your customers’ online behavior and needs. And how this in turn enables you to orchestrate all your online channels, leading to higher conversion ratios and a better tailored online experience.
Because the current Content Management System (CMS) of Wageningen University & Research Center (Wageningen UR) is antiquated and no longer fulfills current expectations, a European call to tenders was issued. The most important requirement for the supply and implementation of a new CMS was that the system can quickly and reliably communicate with various target groups via several websites. Ultimately, Wageningen UR selected GX Software.