Together with MarketingProfs, GX Software organizes a webinar about ‘optimizing the customer journey’ on Tuesday February 7th, with guest speaker Shar VanBoskirk from Forrester Research Inc. Shar will explain how interactive marketers can optimize the customer journey in 4 steps using CORE. How to create a Customized and Optimized experience that Responds to your customers' behavior and Empowers your brand advocates.

In a landscape of increasing customer demands and a growing number of online channels, an optimal cross-channel customer journey is no longer just optional, it's necessary. This webinar will provide you with a guide for your interactive marketing strategy, results of customer journey optimization and a case study with best practices.

What Will You Learn?
- Create an individually optimized customer experience
- Identify and empower your brand advocates
- Speed up your customer journey
- Develop a unified cross-channel view of your online customers

About Shar VanBoskirk
Shar Vanboskirk is a Vice President and Principal Analyst at Forrester Research Inc., serving Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. Shar's research focuses on email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.