Ajax, the largest and most storied football club in The Netherlands, has launched a new online video solution (www.ajax.nl) powered by Dutch vendors GX, Blue Billywig and StreamZilla. As easy as publishing a picture on a website, Ajax now maintains and facilitates live broadcasts, videos on demand and scalable multi channel video delivery in a seamless integrated environment. Improved efficiency, more traffic and increased website visitor experience fuels Ajax online strategy and results.

Ajax’s WebTV and video solution is a breakthrough in the overall approach to publish, maintain and deliver streaming video over multiple online channels in an easy, integrated and affordable way. It required the tight cooperation between the Dutch specialists GX, for Web Content Management, Blue Billywig’s Video Management System and the Content Delivery Network services provided by StreamZilla.



Ajax understands the importance of streaming video in order to deliver great online experiences and to engage customers to achieve better online results. Due to the fact that there are many different video players, multiple video formats for different channels, embedded advertisements in videos, scalable delivery (bandwidth) to multiple channels, there are real challenges that require different disciplines, services and products in order to maintain and publish videos on websites. The new WebTV and Video solution empowers Ajax’s website editors to easily publish videos in their web content management system without having to bother with their underlying tasks and processes to maintain and deliver video.

To improve traffic and conversion, Ajax is able to track the behavior of website visitors. This information can be used to automatically segment visitors in order to deliver relevant, targeted content. To understand and improve the effectiveness of videos, in-depth video statistics of visitor and viewing behavior are generated. Online marketers and website editors can access this information from the single web content management environment.

An Ajax spokesman comments: “It was a pleasure to see that after the launch, several websites immediately discovered the new Ajax video player and started to embed it into their own websites. Integrating ajax.tv and ajax.nl paid off with a substantial improvement in the number of visitors and we noticed that older existing videos with no or hardly any interest suddenly started to generate traffic. I am happy that our online strategy now starts showing even better results”.

More information about Blue Billywig and StreamZilla.
Read more about WebTV, Traffic and Conversion.